Canadian Boomers Seek Travel Luxury, Culture, Beaches

Multi-generational travel is a popular offering from Road Scholar tours; boomers and millennials together in Costa Rica. Photo from Road Scholar.

Much like U.S. baby boomers, Canadian boomers have largely put their backpacking days in the rear-view mirror, seeking instead to pursue luxury and explore history, art, culture and warm beaches when they travel.

According to a Travelocity.ca survey of 1,004 randomly selected Canadians of two different generations (boomers and millennials), 89 percent of the boomers (born between 1946 and 1964) surveyed said they planned to travel just as much or more in 2014 than they did in 2013.

And 47 percent of them — spread just about equally between men and women — rate luxury travel as very important in their planning.

Twenty seven percent of the boomers surveyed listed exploring history, art and culture as their top priority, the most of any category. Just under a quarter of… Continue reading →