Congratulations — You’ve Earned Five Stars!

I think we all know to cast a wary eye on some online reviews of restaurants, hotels, and other travel sites that may seem overly enthusiastic or overly critical — which actually may have been written by competitors or friends of the owners of said business.

But sometimes people crank out positive reviews just to get paid. Here is a case in point, which I received in my inbox this week, reprinted verbatim:

“Hello,

Hope you are doing great

Our Team has significant Experience to add 5 star Reviews on Google, Face book, rip-off, yelp, trip adviser, scam book etc. to enhance your online reputation with Positive comments, reviews and posts. Enhancing the impression created by your search results, will help you achieve a HIGHER Sales Conversion rate (both Online and Offline).

We have expertise in following functional domains for Businesses and Individual level:–

1. Positive 5 Star Facebook Reviews… Continue reading →