travel marketing
Besides these standard amenities, Loews Vanderbilt Hotel might have a birthday cake waiting in your room when you arrive.
A few months ago on this blog I posed the question, “Is ‘Personalization’ the Next Big Trend in Hotels?”
The blog post laid out the vision of Starwood Hotels CEO Frits van Passchen that emerging technology would soon allow hotels to know in advance what their guests are looking for and like — much as Amazon.com, Facebook, and, as I recently wrote about, Pandora, the internet music service, know about their customers through mining their vast data banks.
It turns out that several luxury hotels are already using social media to do just that.
According to the Toronto Globe and Mail, hotels in the Loews chain are checking out the Facebook pages of future arrivals to add those little personal touches to their rooms that will be memorable enough… Continue reading
Philadelphia’s Old City neighborhood beckons tourists from around the world. Photo by J Fusco for Visit Philadelphia.
What do you do if you’re in charge of marketing a city destination and you lose most of your state funding?
If you’re Meryl Levitz, president and CEO of Visit Philadelphia — the official destination marketing organization for the city and five regional counties — you get creative.
Levitz, who has headed up Visit Philadelphia (known as the Greater Philadelphia Tourism Marketing Corporation until November 2013) since the mid-1990s, told the travel site Skift.com that her biggest challenge was funding, with Pennsylvania state cutbacks resulting in a one-third cutback in her budgets for the past three years. State funding for Visit Philadelphia has dropped from $4 or $5 million a year to zero, though this year they’re getting a special $850,000 grant from the state to promote countryside towns in the area.… Continue reading
Multi-generational travel is a popular offering from Road Scholar tours; boomers and millennials together in Costa Rica. Photo from Road Scholar.
Much like U.S. baby boomers, Canadian boomers have largely put their backpacking days in the rear-view mirror, seeking instead to pursue luxury and explore history, art, culture and warm beaches when they travel.
According to a Travelocity.ca survey of 1,004 randomly selected Canadians of two different generations (boomers and millennials), 89 percent of the boomers (born between 1946 and 1964) surveyed said they planned to travel just as much or more in 2014 than they did in 2013.
And 47 percent of them — spread just about equally between men and women — rate luxury travel as very important in their planning.
Twenty seven percent of the boomers surveyed listed exploring history, art and culture as their top priority, the most of any category. Just under a quarter of… Continue reading
Hoisting the sails on a Maine windjammer is great exercise while traveling Photo by Clark Norton
In my last post, I reported on the results of a study by the Global Coalition on Aging (GCOA) — a grouping of leading medical, financial and technology companies, among others, who hope to help shape public policy toward aging as 80 million baby boomers in America alone reach the ages of 50, 60 and up — that showed that travel can play a vital role in staying healthy as we grow older.
Now I’d like to expand a bit on the results of that study, which was done in conjunction with the nonprofit Transamerica Center for Retirement Research (TRCS) at the behest of the U.S. Travel Association. This is being billed as the first comprehensive look at the beneficial effects of traveling on health, with the caveat that much further research needs… Continue reading
Boomers walking the Irish coast get gorgeous vistas — and health benefits, too. Photo from Walking the World.
Can travel keep you healthier as you grow older?
Yes, says a new white paper by the Global Coalition on Aging (GCOA), commissioned by the U.S. Travel Association, and purporting to show for the first time a series of direct links between travel and increased good health.
While acknowledging that data on these links are somewhat limited, and urging more medical research on the topic, a GCOA survey of various health studies shows that the evidence already out there is compelling.
“Those who stay healthy as they age are able to sustain active lifestyles, including traveling into our 70s, 80s and beyond,” the study notes. “It is becoming increasingly clear, however, that the reverse is also true: as one travels, one will be healthier.”
Start with brain health, which includes warding off… Continue reading
Reindeer in Finnish Lapland. Photo from Visit Finland.
In my last post, I analyzed the six U.S. tourism websites that the travel site skift.com considers to be among the 20 best-designed such websites in the world.
I was particularly impressed with the Oregon and Los Angeles visitor websites. For me, great website design encompasses not just spectacular visuals and clean typography but easy navigability leading to compelling, well-organized content. The other sites (Massachusetts; Washington, DC; Tennessee [Fall season]; and Florida, while all well designed, also contained some flaws.
If potential visitors — the baby boomer travelers that I focus on, in particular — get frustrated by not being able to find something they’re looking for right away, they may go elsewhere to find it rather than spending the crucial extra minutes on the site that might convince them to visit the destination. Tennessee, for example, has beautiful new sites for… Continue reading
Santa Monica Beach, an iconic site to visit in Los Angeles. Photo from Discover Los Angeles.
I read recently that there are something like 850 million websites in the world, and who knows how many are travel-related, but it must be at least in six figures.
So a new list by skift.com (itself one of the best travel websites) of “The 20 Best Designed Tourism Websites in the World” limits itself to official tourism sites of either countries, states, cities or regions — known as destination marketing organizations, or DMOs. That certainly makes it more manageable.
Even though I always take lists like this with a large shaker of salt, I agree with the sentiment expressed in the accompanying piece by Samantha Shankman: “Websites created by destination marketing organizations are some of the most underused resources in travel today.”
Skift’s analysis of the 50 most visited U.S. tourism websites,… Continue reading
Baby boomers take a break while cycling the Dalmatian coast. Photo from Adventure Media News.
I’ve long wanted to bicycle through Europe, but a few things have held me back:
Do I really want to carry all my gear on a bike?
Is it too complicated to make all arrangements for accommodations along the way, especially if I’ve planned too ambitiously and wear myself out?
What if my bike breaks down and I can’t fix it?
If I go with a bike tour (which will essentially solve the first three problems), can I afford the expense?
And what if, in the end, I just can’t tackle the terrain if there are too many hills?
So I end up taking the train or driving — not that I don’t love European trains or roadways, but I still don’t get to experience Europe with the same intimacy as on a bike.
This… Continue reading
A treehouse hotel in Hocking Hills. Photo from ExploreHockingHills.com
When it comes to my own bucket list of destinations, Ohio has never been high on my list.
Having grown up in the Midwest, I’ve driven through the Buckeye state many times, mainly to get to other places. I spent a weekend in Cincinnati once, found a great breakfast spot near Toledo, and know that Cleveland has a great clinic and improving baseball team, but most of my impressions of Ohio are of flat views from Interstate 80.
So when I learned that a spot in Ohio had made Buzzfeed.com’s list of “22 Stunning Under-the-Radar Destinations to Add to Your Bucket List in 2014” — the only place in the U.S. to make the list — I took notice.
Along with other global under-the-radar destinations like Jericoacoara, Brazil; Ladakh, India; Ipiales, Colombia; Kampong Thom, Cambodia; and the Lofoten Islands, Norway, comes… Continue reading
This 5-ounce container holds a full-sized beach towel, from Lightload. Photo by Clark Norton
The Blackout Pocket from Scottevest is, appropriately, black, and protects your digital data. Photo by Clark Norton
With just a week to go before Christmas, it seems like a good time to mention some gadgets and smallish travel items that are easy to carry but can come in useful on a trip — and which make great stocking-stuffers for the baby boomer traveler on your list.
These items all have a few things in common: they’re compact in size, they meet travel needs and wants, and they’re all nicely designed and packaged. In short, besides being useful, practical or in one case just enjoyable, they’re well-marketed.
If you have a hiker or camper or other kind of outdoorsy person in mind, this full-size beach towel from Lightload comes in a small 5-ounce waterproof container (pictured)… Continue reading
Follow me on Twitter
Connect on Facebook
Amazon Author page
Connect on LinkedIn
Get My Latest Report for FREE:
Click to download: How to Ride the Coming Wave of Boomers ... And Attract the Biggest-Spending Travelers the World Has Ever Seen!
- Feeling Festive? Try Quebec City, Santa Fe
- The Perils and Pleasures of Navigating a French Canal
- How to Add Fun to Business Travel
- Where to Find the Real St. Patrick
- “Stunning! Breathtaking!”: The Chatbot’s Guide to Portugal
- Traveling with a Disability? Here are 5 Tips
- Going to Malta? Here are 3 places to visit
- Are Your Medicines Illegal Overseas?
- Why You May Have Skipped Summer Travels
- Congratulations — You’ve Earned Five Stars!
