RVs

Baby Boomer Travel Guide: Transportation

Published May 8, 2017 | By Clark Norton

The Diamant, Island Windjammers’ 12-passenger sailing ship. Photo from Island Windjammers

How you get to where you’re going can be just as crucial to the success of your trip as the destination itself.

And in some cases, the mode of transport is, in effect, the destination.

Ocean cruises are an obvious example of the latter.

When you choose to see the world by cruise ship, you’re committing yourself to spending most of your time at sea and limiting your sightseeing on land to ports or places that are within a few hours’ drive by tour bus, taxi, or rental car from the ports.

But ocean- and sea-going vessels come in many shapes and forms — from small sailing ships to floating behemoths — that can make for entirely different journeys themselves.

Or say you want to take the Trans-Siberian Express (train) from China to… Continue reading →

Baby Boomer Travel Trend: Taking to the Road in RVs

Published July 1, 2013 | By Clark Norton

RVs for sale — and baby boomers are buying.

The recent news that the Winnebago company — which makes motor homes — nearly doubled its profits in the 2013 spring quarter is just the latest indication that the baby boomer recreational vehicle boom is in full gear.

Winnebago motor home sales jumped more than 50 percent in the same quarter, while trailer sales jumped 10 percent.

Some 9 million U.S. households — 8.5 percent — now own RVs, and the number is growing rapidly. One out of every six U.S. households say they have future plans to buy an RV.

Baby boomers — the youngest of whom are now nearly 50 years old — are Winnebago’s and other RV manufacturers’ biggest customers. And with many of the oldest boomers (now 67) retiring or nearing retirement, they’re devoting more and more time to travel.

RV owners average more than a… Continue reading →

Posted in Baby boomer travel, Marketing, RVs | Tagged baby boomer marketing strategies, baby boomer travel, baby boomer travel trends, baby boomer travelers, baby boomers, baby boomers and tourism, marketing baby boomer travel, RVs, selling baby boomer travel, selling travel to baby boomers, travel, travel marketing, traveling baby boomers | 2 Comments

According to government and private surveys:

Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
Baby boomers (born 1946-1964) travel more than any other age group.
When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.