Quarto Publishing Group

Two Great Last-Minute Travel Gift Books

Published December 20, 2016 | By Clark Norton

In my last post, I recommended a terrific book from the Quarto Publishing Group (Voyageur Press), Route 66 Roadside Signs and Advertisements, by Jim Sonderman.

If you ever traveled Route 66 or even just wanted to, you’ll love this tribute to an iconic American highway, the points of interest along it, and, of course, the signage that captured the imaginations of countless travelers — including me and my fellow baby boomers.

Now I’d like to highlight two more travel-related books from Quarto Publishing, which is based in Minneapolis and is turning out a number of excellent titles.

I was drawn to Backroads of Arizona (Voyageur Press, 2016, 2nd Edition), by Jim Hinckley with photography by Kerrick James, because I’m now living in the Grand Canyon State and looking to discover just the kind of “byways to breathtaking landscapes and quirky small towns” that the book’s sub-title promises… Continue reading →

Get Your Kicks With This Route 66 Book

Published December 12, 2016 | By Clark Norton

240x4009780760349748 This year I’ve come across five travel-related books I’d like to highlight.

I think any or all of them would make great gifts for the baby boomer traveler on your list — or anyone else who enjoys a dose of history and adventure with their travels or making new discoveries on the back roads of America.

All are from the Minneapolis-based Quarto Publishing Group USA, under the imprints Voyageur Press and Zenith Press.

I’ll feature all the books in this and upcoming posts.

The first, Route 66 Roadside Signs and Advertisements, is written by Joe Sonderman, with photography by Sonderman and Jim Hinckley. It was issued by Voyageur Press in 2016.

If you remember traveling on Route 66 — or even just getting your kicks by watching the early 1960’s Route 66 TV show starring Martin Milner — you will love this book. It’s guaranteed… Continue reading →

Posted in automobile travel, Baby boomer travel, cultural travel, Guidebooks | Tagged . Joe Sonderman, Burma-Shave signs, jackrabbit signs, Jim Hinckley, Quarto Publishing Group, Route 66, Route 66 Roadside Signs, Voyageur Press | 2 Comments

According to government and private surveys:

Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
Baby boomers (born 1946-1964) travel more than any other age group.
When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.