Can Our Musical Tastes Predict Our Travel Tastes?

The Freewheelin’ Bob Dylan album — what does it say about my travel preferences?

If — as a Woodstock generation baby boomer in good standing — I choose to listen to Bob Dylan, The Band, the Rolling Stones, Tom Petty, Bob Seger, Derek and the Dominos, Cream, the Zombies and Pink Floyd, can advertisers predict where I plan to go on my next trip and how I’ll spend my time there?

Or, we could narrow it down even further — I’m listening to Bob Dylan on a Monday morning on my iPad in my office, and I just turned thumbs down on Guns N’ Roses and gave Neil Young a thumbs up.  Am I more likely to want to go whale watching in Alaska, stay at an all-inclusive Caribbean beach resort, or take a bus tour to Atlantic City? If an ad for whale watching in Alaska comes up,… Continue reading →