“OK Boomer Challenge”: Donate $, Plant Trees

Ward Luthi, who runs the terrific tour agency Walking The World — geared to active travelers aged 50 and over — has developed a new initiative called the “OK Boomer Challenge.”  

The OK Boomer Challenge is a call to Boomers (and anyone else interested) to raise $15 million by the end of 2020 with the goal of planting 15 million trees in different parts of the world.

For each U.S. dollar donated, the organization One Tree Planted will plant one tree. (All funds raised will be donated to One Tree Planted, so $15 million will equal 15 million trees.)

“This is a challenging time for many but particularly, I believe, for older adults,” Luthi explains.  “We’re growing older. We have children, family and friends, and a planet that’s on… Continue reading →