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The Expert in Baby Boomer Travel

Travel Copywriter

nostalgia

The S.S. Badger car ferry, still plying Lake Michigan as it did when I was a boy

The S.S. Badger car ferry, still plying Lake Michigan as it did when I was a boy

This fascinating piece on nostalgia in today’s New York Times got me thinking about the role that nostalgia plays in the decisions we make about where and how we travel — especially as it relates to baby boomer travelers.

The Times piece points out that nostalgia was traditionally considered a “mental defect” of sorts, related to sorrow and depression. Recent studies have shown, though, that feelings of nostalgia for days, events and people gone by can actually brighten your mood and make you more optimistic for the future.

As someone who has a fair amount of nostalgia for places I’ve lived and traveled to in the past, I’m a big believer in the findings of those more recent studies.

Baby boomers (now 49 to 67) have reached the age when nostalgia tends to… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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