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The Expert in Baby Boomer Travel

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Norway in winter

By Robert Waite

Tromsø, Norway –

It began with a poster. It was a pre-COVID summer. We were overnighting in Tromsø, Norway, a coastal city of about 52,000 inhabitants located 200 miles north of the Arctic Circle.

“Tromsø International Film Festival. Frozen Land. Moving Pictures,” it read. The dates were in mid-January.

My partner was instantly interested, but I was less sure. While I have an abiding interest in cinema and write frequently on travel, often to remote locations, Norway? In the dead of winter? To watch films?

But the more I thought about it, the more enticing the prospect became. For one thing, film festivals attract a huge number of visitors. After a rather small beginning in Mussolini-era Venice in 1932, festivals have since sprung up virtually everywhere on the planet. By latest post-pandemic count there are about 12,000.

The Toronto Film Festival, the largest, annually attracts 400,000 film… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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