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The Expert in Baby Boomer Travel

Travel Copywriter

Madrid

The Garden of Earthly Delights, a famous Bosch triptych in Madrid's Prado Museum

The Garden of Earthly Delights, a famous Bosch triptych in Madrid’s Prado Museum

Way back in 1971, shortly after graduating from college, I developed an obsession for the paintings of the 15th-century Flemish master Hieronymus Bosch, whose phantasmagorical — sometimes grotesque — artworks appealed to my psychedelic sensibilities of that era.

I spent days in libraries hand-copying notes from dusty tomes about the artist, sought out all of his works in American museums, and eventually embarked on a three-month pilgrimage to Europe determined to set eyes on every Bosch painting on the Continent.

On my target list were 31 museums and churches containing 58 works of art, scattered across a dozen countries and 26 cities and towns from Copenhagen to Vienna to Lisbon.

My resources were limited: a Eurailpass, a copy of Europe on $5 a Day when it was still called that, and a budget to match.

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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