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Travel Gadget Stocking Stuffers

Published December 7, 2016 | By Clark Norton

The Tip ‘n Split, calculator and magnifier in one compact motif

It’s that season again — when it’s time to stuff the stockings that are hanging by the chimney with care.

The good news: If the stocking you’re stuffing belongs to an ardent baby boomer traveler, there are plenty of new travel gadgets that you didn’t really know you needed until you read about them here. And now you gotta have ’em…

Tip ‘n Split

Our first gadget is called the Tip ‘n Split, invented by a baby boomer named Connie Inukai.

Tip ‘n Split is a compact, multi-use gadget that functions as an easy-to-use tip calculator — and can even split your restaurant bill, if you wish. (It won’t actually pay the bill, however — that’s still up to you and your companions.)

But what I really love about Tip ‘n Split is that it also features a… Continue reading →

Some Stocking Stuffers for Baby Boomer Travelers

Published December 18, 2013 | By Clark Norton

This 5-ounce container holds a full-sized beach towel, from Lightload. Photo by Clark Norton

The Blackout Pocket from Scottevest is, appropriately, black, and protects your digital data. Photo by Clark Norton

With just a week to go before Christmas, it seems like a good time to mention some gadgets and smallish travel items that are easy to carry but can come in useful on a trip — and which make great stocking-stuffers for the baby boomer traveler on your list.

These items all have a few things in common: they’re compact in size, they meet travel needs and wants, and they’re all nicely designed and packaged. In short, besides being useful, practical or in one case just enjoyable, they’re well-marketed.

If you have a hiker or camper or other kind of outdoorsy person in mind, this full-size beach towel from Lightload comes in a small 5-ounce waterproof container (pictured)… Continue reading →

Posted in Baby boomer travel, Gifts, Marketing | Tagged baby boomer marketing strategies, baby boomer travel, baby boomer travel trends, baby boomer travelers, baby boomers and tourism, Cell Phone Holder and Charging Station, Crystal Head Vodka, Keyprop, Lightload towels, marketing baby boomer travel, Scottevest Blackout Pocket, selling travel to baby boomers, travel marketing, traveling baby boomers | 2 Comments

According to government and private surveys:

Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
Baby boomers (born 1946-1964) travel more than any other age group.
When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.