How to Lure Baby Boomer Travelers and Their Families

Lee’s Summit, Missouri, hopes to attract multi-generational visits featuring baby boomer grandparents. Photo from Lee’s Summit Visitors Council.

Lee’s Summit, Missouri — a city of about 90,000 people and part of the Kansas City greater metropolitan area — is targeting baby boomer travelers who are planning to take multi-generational trips in the near future, hoping to capture some of that growing market.

I’ve written a number of times about the growing baby boomer travel trend of multi-generational travel — going on trips with your kids and grandkids, often three generations at once — such as in this piece, which focuses on boomers traveling with their grandkids, and this piece, which identifies a multi-generational trend in taking river cruises.

Lee’s Summit’s tourism sector — the Visitors Council, Chamber of Commerce and some private travel-related businesses — did some research and found that one out of three “baby boomers… Continue reading →