A New Age in Travel for Travel Agents?

Ken Dychtwald, CEO of Age Wave

I hope that by now most travel agents realize the power of baby boomers in the travel market, but if not, I hope they’ll listen to these words from Ken Dychtwald, CEO of Age Wave (which has tracked boomer trends for decades), as he addressed a group of agents at a recent conference:

Baby boomers, Dychtwald told the agents, as reported in this piece from Travel Weekly, are the catalyst of “an entirely new era” for the travel industry.

Boomers have the money to travel, they want to travel, and they increasingly have the time to travel, as more and more reach retirement age, Dychtwald said. They bring their families along on their trips, too.

And boomers are looking for something different when they hit the road.

“There is an appetite for newness,” Dychtwald told the agents, “for different experiences that… Continue reading →