When a Tourist Office Closes, It Loses Out on Boomer Business

Today I received a disheartening email from the director of the Cyprus Tourism Organization office in New York City.

The CTO is permanently closing the office as an apparent money-saving measure.

Cyprus, an island nation in the eastern Mediterranean, is closing its New York tourist office.

The Republic of Cyprus, like Greece and some other southern European countries, has been undergoing fiscal crisis of late, and I’m sure that keeping a New York office in operation has proved expensive.

Still, this action seems incredibly short-sighted to me.

Cyprus is one of the most alluring countries to visit in all of Europe, but I think it’s safe to say that it’s off the beaten track and overlooked by most Americans.

The island is a popular sun-and-sea escape for northern Europeans, but there’s much more to see and do there than beach life.

It has an amazing history, occupying a… Continue reading →