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The Expert in Baby Boomer Travel

Travel Copywriter

IPX1031

I know I am. And it appears from the graphic below that most other Americans are as well, though caution still prevails among some — and I can’t blame anyone for that.

After conducting a survey on travel sentiment earlier this year, IPX1031 re-visited the topic six months later to see how feelings toward travel have changed now that vaccines have been rolled out and many restrictions have been lifted across the country.

Here are the highlights of the survey findings:

  • 85% of respondents are optimistic about traveling in 2021 (up from 48% in January 2021).
  • 75% plan to travel in 2021 (up from 58% in January 2021). 
  • Among that 75% who plan to vacation this year, 71% plan to travel within the U.S.
  • 55% have already booked their trips. 
  • 71% of respondents feel safe flying right now (up from 48% in January 2021).
  • 59% of respondents have budgeted… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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