home exchanges

5 Ways to Save When Traveling Europe

Published December 8, 2017 | By Clark Norton

Markets like this one in Barcelona offer excellent lunch possibilities. Photo by Clark Norton

Today’s guest post, by Aussie-expat writer Brittnay, is about some ways to save money while traveling in Europe — which can be a very expensive destination these days. I’ve added my own comments after each tip, usually to expand on them a bit.

While these tips only scratch the surface of the topic, they’re all valuable ones to keep in mind while planning your next European vacation.

By Brittnay

Although travelling through Europe can be expensive, it doesn’t have to be.

We’ve put together five tips that have allowed us to visit 21 European countries in the past two years! Using these tips enable you to experience the cities and towns you visit more like the locals do — and that’s usually a good way to save money.

Get a City Welcome Card

City… Continue reading →

Creating a Travel Niche: Baby Boomer Home Exchanges

Published June 23, 2013 | By Clark Norton

Does it pay to create a baby boomer travel niche — to market only to baby boomer travelers?

Brian Luckhurst of homexchange50plus.com believes it does.

I’ve been lucky to “meet” Brian (in a virtual sense) through this blog. Brian and his wife Catriona live in London, England, and started their home exchange website four years ago, as a way to create an online business they could run when they retired. Because there was already a fair amount of competition in the market, they decided to specialize and aim just for baby boomers — the 50-plus crowd.

And they advertised that fact right in their domain name, so that all those searching for 50-plus travel could find it and know immediately that the site was targeted to them. (Members pay a small fee to list their home on the site and view other members’ homes for potential exchange.)… Continue reading →

Posted in Baby boomer travel, Marketing | Tagged baby boomer travel, baby boomer travel trends, baby boomer travelers, baby boomers, baby boomers and tourism, boomers, home exchanges, travel, travel marketing, traveling baby boomers | Leave a comment

According to government and private surveys:

Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
Baby boomers (born 1946-1964) travel more than any other age group.
When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.