Does Miley Cyrus Influence Baby Boomer Travel?

Miley Cyrus putting “twerking” into the news.

The answer to the above heading is “probably not.”

But it may have caught your attention. And that’s the point.

Celebrities — celebrity news, celebrity endorsements, celebrity appearances — can help drive traffic to businesses, including travel businesses.

And while Miley Cyrus and her “twerking” routine — which Yahoo reported was one of the top-searched items of 2013 — may not be a baby boomer obsession, other, shall we say more mature, celebrities can be very helpful indeed.

In the theme cruise column I write for Porthole Cruise Magazine, some of the most successful cruises I’ve featured use appearances by old-time baseball stars, soap opera stars, Broadway music stars — even political pundits who often show up on TV — to attract passengers.  The passengers get to mix and mingle with the celebrities, the cruise lines get to fill cabins, and… Continue reading →