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The Expert in Baby Boomer Travel

Travel Copywriter

Fiji

A few months ago I attended a stamp and coin show in Tucson and was disappointed to see that most of the displays were devoted to coins, not stamps.

And I became almost morose while chatting with some of the few stamp dealers there (all of whom were baby boomers, by the way). They each told the same story: in their experience, at least, stamp collecting is a dying hobby. Many of their items had been marked down for faster sale.

As a boy growing up in Indiana, I became a fervent stamp collector while still in grade school.

While I collected stamps from all over the world, including the U.S., I especially liked the issues of British and French colonies — not because I romanticized colonization (I didn’t know its moral implications at the time), but because they beautifully depicted far-away, exotic places that, quite simply, made me want to… Continue reading

One of the scenic reasons why Fijians -- and visitors -- may be happy. Photo by Clark Norton

One of the scenic reasons why Fijians — and visitors — may be happy. Photo by Clark Norton

Tourism Fiji recently announced a new branding campaign based on the claim that the Pacific island nation is the happiest place on earth.

The new  Tourism Fiji slogan is “Fiji — where happiness finds you.” Tourism Fiji CEO Rick Hamilton noted the irony that while the “whole world is continually looking for happiness, actually it’s Fijians, the people who are trying the least, who have it the most.”

The new branding is based on a 2011 survey called the WinGallup Global Barometer of Happiness. The Fijian survey was conducted for WinGallup by the Tebbutt Research Group, while different groups surveyed 57 other nations around the world.

In Fiji, almost nine out of ten people said they were happy, compared to just 53 percent of the entire global sample who said they… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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