Baby Boomers Rank Travel as Top Priority

Like to ride a camel through the Hindu Kush? Contact Exodus Travels. Photo from Exodus Travels

What’s the top experience that folks seek out after turning 50?

A new survey of 2,000 passport-carrying Americans aged 50 and up shows that traveling abroad is their number one choice for realizing their passions.

The survey, commissioned by Exodus Travels — a UK-based  adventure travel company with a substantial  presence in the U.S. and Canada — confirmed  what Exodus leaders say they had observed for a number of years: that Americans gain a new “lust for life” after age 50.

And that “second wind” translates most heavily into travel.

Asked “What led you to gaining a new passion/appreciation for life?“, one-third of respondents close “a travel experience” — which tied with “retirement” in that category.

The next question was key: “What have you done or do… Continue reading →