Voluntourism: A Big Baby Boomer Travel Trend

Research has shown that as we get older, we tend to become more altruistic

As “narcissistic and materialistic values wane in influence” (with age) writes Jim Gilmartin, CEO of the Chicago-based agency Coming of Age, which specializes in marketing to baby boomers and seniors,”concern for others increases.”

In the travel field, this trend has helped fuel the rapid rise of volunteer vacations, also known as “voluntourism”

The concept is simple: rather than go on a more traditional vacation, such as taking a cruise or staying at a resort, you sign up with a company or agency that sets you up to work on a project such as helping in wildlife conservation, building classrooms and  homes, or improving local water systems, usually in the developing world.

Yes, you pay for the privilege of helping others, but it’s not necessarily all work and no play, and benefits accrue to the travelers… Continue reading →