What Makes for a Great Travel Website?

A photo from the Visit Finland website, one of the world’s best designed travel sites.

A few weeks ago I analyzed some of the top travel websites in the U.S. and around the world, focusing primarily on design.

Design is crucial, but there are other key elements to creating great travel websites as well — whether the site is focused on a destination, a tour company, a travel agency, a resort, a hotel, a restaurant, cruise line, or other travel purveyor.

Today I’m going to talk about content, and in days to come I’ll focus on various other elements.

Content: Everything hinges on it. Travelers — and potential travelers — want information first and foremost. It should be clear, accurate and up-to-date. That means professionally written, thoroughly researched, and current.

Professionally written: When you read a sentence — any sentence — its meaning should be clear. It should… Continue reading →