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The Expert in Baby Boomer Travel

Travel Copywriter

Chinese New Year superstitions

Today (February 12 in 2021) is the first day of the Chinese Lunar New Year — also known as the Spring Festival, which lasts for 15 days.

This is the Year of the Ox, the second sign of the Chinese Zodiac. Legend has it that when the Jade Emperor summoned the presence of a dozen animals, he declared that the one that arrived first would head the 12-sign Zodiac. The ox was kind enough to give the rat a ride, but the tricky rat hopped off to cross the finish line first. Thus the ox goes second.

According to the Travel China Guide, the ox is the symbol of diligence, persistence, and honesty, and people born under that sign are industrious, cautious, faithful and always glad to offer help — even to rats.

For baby boomers, ox sign years are 1949 and 1961. So we wish oxen readers an… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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