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The Expert in Baby Boomer Travel

Travel Copywriter

Central Europe

Prague's Charles Bridge crowded with pedestrians. Photo by Dennis Cox, Worldviews

Prague’s Charles Bridge crowded with pedestrians. Photo by Dennis Cox, Worldviews

On my recent Central Europe tour with Insight Vacations and an international group of journalists, we were lucky to have Insight’s CEO, John Boulding, along with us.

It might seem that having the CEO along would cramp our style, but that’s not the case with John. In fact, John was often the life of the party, and was as likely to close the pub as any of the several twenty-somethings who were along, then show up early the next morning ready to accompany the sightseeing.

John even helped lead a 10-mile bike trip through some hilly backroads of the Czech Republic, outpedaling a number of folks perhaps half his age.

John, who lives in the Channel Islands, personifies the Insight philosophy: open to new experiences and ways of doing things, sensitive to what customers like and want in… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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