baby boomers
A boat sails through Qutang Gorge, one of the fabled Three Gorges, along China’s Yangtze River. Photo by Liu Liqun/ChinaStock.
River cruising has been one of our big topics recently, and for good reason: it’s the hottest segment of the cruising market, and it’s become a global craze, especially popular among baby boomers.
Asia is one of river cruising’s new hotspots, and while China’s Yangtze River cruises have been around for a while, it’s hard to think of a better way to experience the country than cruising through China’s heartland, with visits to Shanghai and Beijing on either end of a nine-day river voyage.
Pacific Delight Tours, one of America’s leading tour operators to China, has just announced a two-week all-inclusive package that includes those three highlights — as well as transpacific airfare from Los Angeles or San Francisco to boot (airfare from JFK in New York will… Continue reading
From Maine’s Acadia National Park….
If you’ve traveled overseas recently, you may have noticed a well-produced ad that promotes the United States as an alluring tourist destination: part of the first U.S. national advertising campaign designed to draw more international visitors to America.
The campaign is called “Discover America, Land of Dreams,” and the commercial now running in Germany and other countries features Rosanne Cash singing her song “Land of Dreams” while images of America — from Manhattan to California to Florida to New Orleans — flash across the screen. The Americans pictured reflect the country’s diversity: Muslim women in New York, an Asian-American man riding a motorcycle, a gay couple on a San Francisco cable car, a blonde woman in the Florida Everglades.
Spearheading the campaign is a public-private partnership called Brand USA, with the federal government and the U.S. tourism industry joining forces to promote the country as… Continue reading
Uniworld’s River Victoria sails Russian waterways. Photo from Uniworld Boutique River Cruises.
River cruising has gone global, in a big way.
In yesterday’s post, we had a look at the phenomenal rise of European river cruising over the past few years, to the degree that many 2014 cruises are already sold out or nearly sold out.
Baby boomer travelers are the primary driving force behind the river cruise phenomenon, which has averaged a 14 percent annual growth over the past decade. (Just 20 years ago, most European river cruises were day cruises only.)
One line alone, Viking River Cruises — which caters mainly to baby boomers — will soon have 48 river cruise ships operating on European waterways, with 30 of them launched in the past three years.
In Russia, a series of waterways links Moscow and St. Petersburg. Viking, Uniworld Boutique River Cruises, Imperial River… Continue reading
The Viking Europe river boat, part of Viking’s rapidly expanding fleet. Photo from Viking River Cruises.
If you haven’t booked your planned 2014 European river cruise by now, you may be out of luck — at least for your preferred cruise line, cabin or destination.
European river cruising is the hottest trend in the cruise world right now, with many 2014 cruises already selling out or almost sold out. And its popularity is being driven largely by baby boomer travelers, who can afford to pay more per day than on a typical ocean cruise.
Several river cruise lines and travel agents who book cruises say they’re now more focused on 2015 than on 2014. This despite a rash of new ships being introduced into the market:
* Viking River Cruises, the giant of the industry, is launching 14 new European river ships in March, bringing its total there to… Continue reading
The Aranui 3 journeys through the remote Marquesas Islands. Photo by Clark Norton
We all know the feeling of looking forward to a particular trip for weeks, months — sometimes even years if we have to save enough money or find the time to do it.
And then the trip takes place. And then, all too soon, it’s over.
What now?
You might feel a natural letdown, at least for a while. But then memory sets in.
Whether or not those memories are good, bad or indifferent will probably spell the difference between whether or not you’ll return to that destination, lodging, or cruise line; or recommend to or warn against taking a similar trip to your family and friends; or take another tour with the same operator or decide to look elsewhere next time.
For baby boomer travelers, memories are perhaps even more important than for younger… Continue reading
The SpareFoot logo. Courtesy of SpareFoot.
I’m not at all sure what self-storage units have to do with boomer boom towns.
But as I wrote in my previous post, it was the blog on the website of SpareFoot — an online site to find and reserve storage units across the country — where I learned what the top 15 Boomer boom towns in the U.S. are, at least by Sparefoot’s calculations. (San Antonio, Texas, tops their list, which is based on several criteria, including boomer population growth, number of health care workers, and some economic data.)
And that’s what I like about the SpareFoot blog — it’s filled with some entertaining, educational and unexpected surprises. Some of which are related to baby boomer travel.
For instance, besides the boomer boom towns entry, there’s one post naming the fastest-growing college towns in the U.S. based on population growth… Continue reading
Riverwalk is at its most colorful at night. Photo from Visit San Antonio.
A short while ago a website called SpareFoot — which helps users find good self-storage units but features a very interesting blog filled with de-cluttering tips and other useful info — compiled a list of what they called “America’s 15 Baby Boomer Boom Towns.”
I guess baby boomers are among the biggest users of self-storage units — to which I myself plead guilty over the years, having archived dozens of boxes representing a massive paper trail of my career (I’m currently in rehab on this addiction). But in any event, SpareFoot put some work into this project and identified 15 of the 100 most populated metropolitan areas in the U.S. that were attracting new boomer residents and some of the reasons why (the title should really read “boom cities,” but we’ll stick with “boom towns” as the… Continue reading
Victoria Falls at dawn — an unforgettable image. Photo by D.E. Cox, two-time Society of American Travel Writers photographer of the year.
In my travel writing for magazines, I confess I’ve sometimes felt like my words were there more to frame the pictures than to tell the story.
National Geographic Magazine, I’m told, always starts with a portfolio of superb photographs on a topic, and then builds a story around them, rather than have story ideas drive the decisions.
As I noted in a recent post, words — or content as they are now known on the Web — are crucial for conveying information and are the ultimate reason why most people go to a travel website.
But it’s the visual images — if done well — that become seared in our brains and very possibly lead us to choose one destination over another, even if only subconsciously.… Continue reading
Travel websites should seek to flow like this Maine Windjammer in Penobscot Bay, seamlessly and effortlessly. Photo by Clark Norton
I recently read a statistic that unless a website loads within six seconds, the majority of users will give up and go elsewhere. Whether completely true or not, it speaks of our collective impatience when we can’t have our way instantaneously on the Internet.
My frustrations with websites — and travel websites, in particular, since I spend so much time on them — come when I can’t find what I’m looking for after not just six seconds, but sometimes minutes and what seems like hours. Or I never find what I’m looking for at all after exhausting every possible avenue I can think of.
How tough can it be to make it easy for your potential visitors or customers (depending upon whether or not you’re marketing a destination or travel-related… Continue reading
A photo from the Visit Finland website, one of the world’s best designed travel sites.
A few weeks ago I analyzed some of the top travel websites in the U.S. and around the world, focusing primarily on design.
Design is crucial, but there are other key elements to creating great travel websites as well — whether the site is focused on a destination, a tour company, a travel agency, a resort, a hotel, a restaurant, cruise line, or other travel purveyor.
Today I’m going to talk about content, and in days to come I’ll focus on various other elements.
Content: Everything hinges on it. Travelers — and potential travelers — want information first and foremost. It should be clear, accurate and up-to-date. That means professionally written, thoroughly researched, and current.
Professionally written: When you read a sentence — any sentence — its meaning should be clear. It should… Continue reading
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