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The Expert in Baby Boomer Travel

Travel Copywriter

baby boomers and tourism

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American Cruise Lines' Queen of the Mississippi. Photo from American Cruise Lines

American Cruise Lines’ Queen of the Mississippi. Photo from American Cruise Lines

I’ve written several times previously about the hot European river cruising market (most recently here).

But the U.S. river cruising market is getting torrid as well, thanks in large part to American Cruise Lines, a family-owned company whose six small ships cruise rivers and waterways throughout America. Nearly three dozen itineraries range from the islands of New England to Alaska’s Inside Passage, the Intracoastal Waterway of the southeastern U.S. to the Columbia River in the Pacific Northwest, and many points between — including the mighty Mississippi.

Late last week I attended a luncheon in New York City with American Cruise Line executives aboard one of their ships, the Independence, a three-year-old vessel that holds a maximum of 104 passengers.

The Independence was temporarily docked at Chelsea Piers in Manhattan after completing… Continue reading

A  stony-face Queen's Guard.

A stony-faced Queen’s Guard.

An Australian publication recently nominated candidates for the four worst tourists of the past few years. (To my knowledge, none are baby boomer travelers.)

Here are the four, with names omitted to protect the innocent:

1. Everyone who has been to London has no doubt seen the Queen’s Guards who march and stand stony-faced in front of Buckingham Palace, and I’m sure there have been a number of tourists over the years who have tried to make them laugh, smile, or even give the slightest reaction. And it never works — or almost never. In 2009, one young man from Colombia was so obnoxious in mimicking a guardsman’s gait as he marched solemnly along that the guardsman broke ranks and went over to give the tourist an angry shove from behind. And really, who could blame him?

2. Halfway around the world, three British tourists,… Continue reading

The fabled Inca site Machu Picchu reached by "glamping" in Peru. Photo from Austin Adventures

The fabled Inca site Machu Picchu reached by “glamping” in Peru. Photo from Austin Adventures

In a previous post I talked about “glamping” — a contraction of “glamorous camping” — that seems ideal for baby boomer travelers who still seek adventure but don’t want to sleep on hard ground in tents anymore.

Some lodges have taken up the concept, offering roomy tents with beds in them — a creative piece of marketing — and now Austin Adventures (formerly Austin-Lehman), one of the premier adventure travel companies in the U.S., is offering a Peruvian trip called “Glamping on the Inca Trail,” with five departures in 2014.

It’s a 10-day, nine-night trip that leads from Lima to Machu Picchu via Cusco and the legendary Inca Trail, complete with plenty of high-altitude trekking that provides incredible views and takes you through a number of other Inca sites and an Andean… Continue reading

One of my favorite online discount cruise travel agencies is Vacations to Go, which always lists hundreds of heavily discounted upcoming cruises from dozens of cruise lines around the world, including both ocean and river cruises.

In one section of the site, Vacations to Go lists special discounts on certain sailings that are only good for passengers aged 55 and over on the day of departure. Just one passenger in each cabin needs to be 55 or over.

When you call a Vacations to Go counselor to book your cruise, be sure to mention your age. The cruise line will require proof of it before giving the discount.

The number to call there is 800-338-4962, but I would advise looking at the website first to see what’s available for your preferred destination, dates, and cruise line(s).

Carnival offers aged 55+ discounts as well. Photo from Carnival Cruise Lines.

Carnival offers aged 55+ discounts as well. Photo from Carnival Cruise Lines.

Note… Continue reading

Mayor Bowers with his Spanish-speaking dog. Photo by Clark Norton

Mayor Bowers with his Spanish-speaking dog. Photo by Clark Norton

Most memorable travel moments revolve around people as well as sights and activities — often chance encounters on the road, sometimes fleeting, other times resulting in more long-lasting friendships.

Here are a few snapshots from my recent stay in and around Roanoke, Virginia, made possible by the Roanoke Valley Convention & Visitors Bureau, which sponsored me and a number of other travel writers and photographers so that we could get an overview of the area, dubbed “Virginia’s Blue Ridge.”

In Roanoke, some of my encounters were pre-planned, others serendipitous.

My fellow writers and I were privileged to meet the mayor of the city, David Bowers, who greeted us on an overlook atop Mill Mountain, below the city’s iconic 100-foot-high illuminated star. (Read more about the star here.)

The mayor brought his “Spanish-speaking dog,” who, while not actually… Continue reading

A pastoral scene near Roanoke, Virginia. Photo by Clark Norton

A pastoral scene near Roanoke, Virginia. Photo by Clark Norton

In my previous post, I talked about my trip last week to the Roanoke, Virginia, area, and what I regard are the smart marketing techniques of the Roanoke Valley Convention & Visitors Bureau by hosting travel writers and photographers from around the U.S. and Canada to experience an area they might otherwise not visit.

The trip was organized by the Florida-based public relations firm Geiger & Associates, who work out every activity down to the minute and somehow manage not to lose any writers — who rank right up there with cats in the “herding difficulty” scale — along the way.

Now I want to detail some things I learned about Roanoke and surroundings — well branded as “Virginia’s Blue Ridge” —  that might be of interest to baby boomer travelers.

So in no particular order, here… Continue reading

Downtown Roanoke's historic center is just the beginning of what the area has to offer visitors. Photo by Clark Norton

Downtown Roanoke’s historic center is just the beginning of what the area has to offer visitors. Photo by Clark Norton

Last week I spent several days in and around Roanoke, Virginia, hosted by the Roanoke Valley Convention & Visitors Bureau. The bureau brought in 19 travel writers and photographers from around the U.S. and Canada to discover what the area had to offer and, ideally, to write about it.

This is smart marketing. Publications large and small in states and provinces as diverse as California and Massachusetts, Colorado and Connecticut, Alberta and Ontario will carry travel articles about the Roanoke region that otherwise would never appear (most of the writers had never been there before). Some of the journalists were baby boomers, others were younger or older, so they’ll chronicle the destination from a variety of perspectives.

The press trip was organized by Geiger and Associates, a Tallahassee, Florida-based… Continue reading

One of the scenic reasons why Fijians -- and visitors -- may be happy. Photo by Clark Norton

One of the scenic reasons why Fijians — and visitors — may be happy. Photo by Clark Norton

Tourism Fiji recently announced a new branding campaign based on the claim that the Pacific island nation is the happiest place on earth.

The new  Tourism Fiji slogan is “Fiji — where happiness finds you.” Tourism Fiji CEO Rick Hamilton noted the irony that while the “whole world is continually looking for happiness, actually it’s Fijians, the people who are trying the least, who have it the most.”

The new branding is based on a 2011 survey called the WinGallup Global Barometer of Happiness. The Fijian survey was conducted for WinGallup by the Tebbutt Research Group, while different groups surveyed 57 other nations around the world.

In Fiji, almost nine out of ten people said they were happy, compared to just 53 percent of the entire global sample who said they… Continue reading

At this turtle farm, kids can pick up the turtles -- which can harm the animals. Photo from WSPA.

At this turtle farm, kids can pick up the turtles — which can harm the animals. Photo from WSPA.

Baby boomers were among the main driving forces behind the environmental movements that blossomed in the 1970s and beyond, and many baby boomers try to stay eco-conscious when they travel.

Eco-tourism is, in fact, a big force in the travel business, partly because baby boomers have embraced it so readily.

The last thing any of these boomers wants to do is unwittingly support a business that feigns eco-consciousness but is really the opposite.

The World Society for the Protection of Animals (WSPA) has some tips for recognizing supposed eco-tourist attractions that actually hurt animals and the environment in general. They have a colorful name for this deceitful practice: greenwashing.

They single out a popular attraction in the Cayman Islands, the Cayman Turtle Farm — which claims to focus on conservation of… Continue reading

Acadia National Park -- named one of the "ten best places where you can't see fall foliage now." Photo by Clark Norton

Acadia National Park — named one of the “ten best places where you can’t see fall foliage now.” Photo by Clark Norton

Among the many millions of Americans being hurt financially and otherwise by the U.S. government shutdown, now in its 11th day as of this writing, are small business owners in gateways to national parks who depend on tourist dollars to survive.

An important piece in the October 11th New York Times details some of the damage. While the piece focuses mainly on the economic costs to businesses near Utah’s Zion National Park — restaurants, lodgings, souvenir shops, bike rental places and the like — the same can be said for other gateway areas across the country.

They’re feeling the pinch — actually the squeeze — from West Yellowstone, Montana, to Gatlinburg, Tennessee (headquarters of Great Smoky Mountains National Park), and Estes Park, Colorado (Rocky Mountain National Park)… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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