baby boomer travel trends
Former Carnival CEO Bob Dickinson
According to a recent Harris poll, cruising has taken a serious hit in the wake of the Carnival Triumph’s power failure at sea, which received saturation coverage in the media. The public has less trust in cruises, perceives the quality of cruising in a more negative light, and is less likely to book a cruise now.
It also regards air travel as safer than cruising, the poll says.
While the results were particularly bad for Carnival, they also extended in varying degrees to other cruise lines the poll tested.
Carnival is now working to regain its tarnished reputation. Carnival Corp. — which owns not just Carnival Cruise Lines but several other lines including Holland America, Princess, Costa, Cunard and Seabourn — has hired Carnival’s former CEO, Bob Dickinson, as a consultant to “reassess the brands.” Dickinson is a legend in the industry and as… Continue reading
Universal Studios Hollywood logo — courtesy of Universal Studios
Universal Studios Hollywood theme park is now aggressively marketing $299 “V.I.P. Experience” passes that allow users to skip to the front of lines — avoiding waits that can sometimes seem interminable.
According to this June 10 New York Times piece, V.I.P.s also have access to valet parking and parts of the studio’s normally closed back lot, are treated to rides on special escorted trolleys, and are fed two gourmet meals (breakfast and lunch). The park even throws in some hand sanitizer, a poncho to stay dry and some mints.
If you just want to get to the front of lines or shows without waiting, you can shell out $149 ($169 in peak summer), which is considerably more than the already-steep regular one-day admission price of $84.
The allure of not standing in 45-minute lines on hot summer… Continue reading
The Viking Europe — photo from Viking River Cruises
In a previous post I talked about how Viking River Cruises, the world’s largest river cruise line, is branching out into the realm of ocean cruising, using much the same successful model they’ve used to build a river cruise empire around the globe.
Today I want to talk about the customers they’ve built that river cruise empire around: baby boomers.
In an informative article in Travel Weekly, detailing a press conference that marked the naming of ten new Viking Longships this spring, Viking’s chairman and CEO Torstein Hagen was blunt about his target market: “people with some curiosity, who have worked hard and earned some money. They haven’t had time to see these places — and not just see, but experience the culture. They’re grown-up people. They speak English. They are 55-plus.”
Hagen then continued to say, “We have… Continue reading
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