baby boomer marketing strategies
Need a knee replacement? The medical tourist may combine surgery with a visit to the Taj Mahal.
Yes, we were once the hip generation — and we’re still pretty hip, if you ask me — but now many of us baby boomers are in the market for hip replacements. Not to mention knee replacements, heart bypasses, various forms of cosmetic surgery, and a host of other major medical procedures.
Alas, it goes with the territory of getting a little older, a little wizened, but…still wanting to remain as active and vibrant as possible for as long as possible.
And that’s where medical tourism comes in. In yesterday’s post I talked about the growth of medical tourism — traveling to other countries to have surgeries and other medical procedures done at a small fraction of what they would cost in the United States. And, as a byproduct of that less… Continue reading
Jordan’s ancient stone city of Petra — a bonus sight with heart surgery? Photo by Clark Norton
With the U.S. health care system all too much in the news right now, it’s a good time to raise the issue of medical tourism: Americans — especially baby boomers — traveling to other countries to have surgeries and other medical procedures that cost a small fraction of what they do in the U.S.
And health permitting, many of these baby boomer medical tourists are taking the opportunity to see the sights of other countries as long as they’re traveling there anyway.
The most popular countries for medical tourism include Singapore, Thailand, India, Mexico, Costa Rica, Jordan, Turkey and Brazil.
That’s a pretty good bucket list of foreign destinations right there.
Need a knee transplant? See the unforgettable Taj Mahal in India and get a two-fer.
A heart bypass? You could leave your… Continue reading
Learn sea kayaking with Sea Kayaking Adventures
I was a little taken aback when I received a press release from a company called Sea Kayak Adventures titled “Baja, Mexico Gray Whales For the Gray-Haired,” promoting a whale-watching base camp trip in Baja intended for travelers aged 50-plus.
While I myself would more qualify for the “Baja Hairless Whales for the Hair-Impaired” trip — having turned gray (prematurely, of course) some years ago, and then deciding to go more for the mostly shaved-head look — I wondered whether 50-plus folks who retained dark hair (natural or otherwise) might feel offended or even forego the trip for that reason.
(Hey, stranger things have happened when it comes to deciding how to spend vacation dollars.)
So while I don’t recommend that promotional approach, exactly — is the play on “gray” really worth possibly costing business? — I have to say the trip… Continue reading
New York State Attorney General Eric Schneiderman: phony reviews will cost you.
In a previous post I discussed some of the good and bad aspects of TripAdvisor reviews, including possibly phony reviews that overexaggerate the positives or negatives of hotels, restaurants, and various travel activities, often to the point of ridiculousness.
Now New York State Attorney General Eric Schneiderman is cracking down on some businesses that have been giving themselves five-star reviews on sites like Yelp, Google, CitySearch and Yahoo.
Nineteen companies — including a charter bus company as well as non-travel-related businesses — have been ordered to stop writing or contracting for phony reviews of themselves and to pay a total of $350,000 in fines.
Schneiderman estimates that by next year one seventh of all the reviews on social media sites will be fakes.
So-called “reputation enhancement” companies are at the heart of the problem, hiring cheap foreign labor… Continue reading
A Generator Hostel in Berlin. Photo from Generator Hostels.
Recently I talked about the new breed of luxury hostels that are popping up around Europe and appealing not only to younger travelers — as hostels traditionally have — but to baby boomer travelers as well.
Now the excellent travel site skift.com has a piece interviewing Josh Wyatt, director of hospitality and leisure at the company that owns Generator Hostels, the leading brand of luxury hostels with eight locations and more on the way. It’s definitely worth a follow-up to hear what he has to say.
For starters, as the skift.com piece points out, Generator is “aggressively targeting” higher-income older travelers by offering a number of guest rooms for singles and couples that include private bath.
For instance, the 154-room Generator Barcelona, which opened this past spring, has devoted more than a fifth of its rooms to singles… Continue reading
The exotic Seychelles of the Indian Ocean. Photo from Seychelles.org
I’m going to hazard a guess that most readers will not know where the Vanilla Islands are or what they are. At least not under that name.
The “Vanilla Islands” is actually a brand name used for marketing tourism to the seven Indian Ocean island countries of the Seychelles, Madagascar, Mauritius, Maldives, Mayotte, Reunion, and the Comoros. Most baby boomers will certainly be familiar with the Seychelles, Madagascar, Maldives, and Mauritius, though they may know less about Mayotte, Reunion and the Comoros.
I think it’s a wonderful idea for island countries spread widely across the Indian Ocean to join together for marketing purposes. (The brand name was established in 2010 and the grouping has since grown from four to seven.)
One of their goals is to reduce paperwork and join together in other ways to make it easier to visit… Continue reading
Jacada Travel will help you get close up to a zebra on a luxury African safari.
I wasn’t too familiar with Jacada Travel, a London, England-based company that specializes in luxury private guided tours in Latin America and Africa, but a new Gold Award from Travel Weekly in their 2013 Magellan Awards made me take notice.
Jacada Travel was named a “Best Overall” tour operator by a panel of travel industry leaders and insiders.
The company is just five years old and promises to deliver personalized travel experiences, which they’ll design for you based on your wants, needs, desires, and, no doubt, a few whims.
If cost is no object — or at least not the defining object — in your pursuit of bucket list safaris in Africa or Amazon tribal encounters in Peru, Jacada Travel will make it happen.
Baby boomers (as well as other travelers such as… Continue reading
The kitchen at the Cocomama hostel in Amsterdam. Photo from Cocomama.
Decades ago, when baby boomers were in their 20s and backpacking around Europe, many discovered the joys of staying in youth hostels. The main joy is that they were cheap — really cheap — but they were also good places to meet like-minded travelers, pick up some budget travel tips from them, and maybe even make some new friends in a foreign city.
There were drawbacks: some hostels wouldn’t allow access to your room for several hours during the day; the rooms most often sported dormitory-like accommodations, complete with bunk beds for up to a dozen people, making privacy nonexistent; the bathrooms and showers were invariably down the hall (though so were those in inexpensive European hotels and pensions back in the day); cleanliness was often in short supply; and there was always the possibility of getting your possessions… Continue reading
Visa stamps in passports are, thankfully, getting easier to obtain. Photo by Clark Norton
Traditionally, some of the most painful experiences in traveling internationally have taken place before the trips even begin.
No, I’m not talking about buying the plane tickets, though that can be painful as well. I’m not even talking about packing your bags to satisfy TSA requirements.
I am talking about obtaining visas, especially for certain countries that seem to do everything they can think of to discourage visitors from actually coming and spending money within their borders — just about as short-sighted a policy as you can get, since tourism is now the world’s number one industry.
And yes, the U.S. is one of those countries. I wrote about Brazil sparring with the U.S. over mutually restrictive visa requirements in an earlier post.
But now, things are loosening up a bit, according to a report… Continue reading
Baby boomers are filling their bucket lists — and spending money doing it. Photo from ROW Adventures
I came upon this observation from an unnamed pharmaceutical industry consultant, so I can’t give proper credit (though it appeared in the always provocative Bo Sacks media newsletter):
“No form of advertising is a safe, perpetual source of revenue, no matter how flush the advertiser or how desirable the audience. Because advertising has to change behavior, not just look good or get attention.”
His or her immediate point was that pharmaceutical ads aimed at doctors usually try to convince the physicians to change drug brands rather than cement a brand they currently prescribe to their patients — because for various reasons that’s where the potential profits lie — and I’m sure it’s an accurate observation…in many cases.
But it struck me as not necessarily true about travel advertising — … Continue reading
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