baby boomer marketing strategies
The Little Havana Food Tour in Miami is one experience you can book at Peek.com. Photo from Miami Culinary Tours.
Let’s say you’re on your way to San Francisco and you’re looking to do things beyond the standard trip to Fisherman’s Wharf, a stroll through Golden Gate Park, or a cable car ride.
Maybe you’d like a sailing tour of San Francisco Bay, a walking tour through North Beach, an electric bike tour of San Francisco, or a food and farm tour of Marin County.
Or maybe you didn’t even know these latter possibilities existed.
This is where a relatively new website called Peek.com comes in. You can go to the site, click on San Francisco (there’s a colorful box with a picture of the Golden Gate Bridge on the home page), and an array of possible activities will come up, organized by categories: Food and Drink, Romantic, Under $50,… Continue reading
Spaceport America — will it revive the fortunes of Truth or Consequences, New Mexico? Photo from Spaceport America.
Baby boomers of a certain age may vaguely recall when a small town in southern New Mexico, then called Hot Springs due to the natural hot springs in the area, agreed to change its name in 1950 to Truth or Consequences.
Ralph Edwards, the host of a popular radio and soon-to-be TV quiz show (called, of course, Truth or Consequences) offered to broadcast the show from any town that would change its name to, you guessed it, Truth or Consequences, in honor of the show’s tenth anniversary. Edwards returned every year for decades on the anniversary, and Truth or Consequences turned the occasion into a celebration called the T or C Fiesta. (The town is now usually referred to simply as T or C by the locals).
T or C gained… Continue reading
As airlines get more crowded, annoyances get more pronounced.
Recently we railed against the possibility that cell phones might be allowed to be used during airplane flights, but thankfully that hasn’t happened yet.
However, we all know of plenty of other annoyances that arise during just about any flight, ranging from people hogging the overhead bins (especially the one that’s directly above your seat) with too many carry-on bags, to passengers who recline their seats into your lap while you’re trying to eat, to crying children ignored by their parents.
Now a survey is out that ranks the annoyances in order from most annoying on down. The 2013 Airplane Etiquette Study, conducted by Northstar, surveyed 1,001 U.S. adults to find out which in-flight behaviors bugged them the most.
The dubious winner: Inattentive Parents. Nearly two-thirds of those surveyed said they “often feel annoyed” at parents of screaming or otherwise loud… Continue reading
Baby boomer travelers needn’t be hostile to hostels — or vice versa — if they choose carefully.
I’ve written in previous posts about a new breed of hostels, arising especially in Europe, that are catering to travelers looking for a bit more comfort and privacy than the youth hostels of our, well, youth. Some even fall into the luxury category, at least as far as any hostel qualifies as luxurious.
But how do you find the kind of hostel that, say, offers private rooms, including en suite washrooms? The kind that might appeal to the typical baby boomer? That’s where the website hostelworld.com comes in.
Is there a hostel in Bukhara, Uzbekistan? If so, I’m there!
At Hostelworld, you can find hostels in just about any price category in more than 180 countries around the globe, some 30,000 properties in all. (The website also lists B&Bs and budget-priced hotels around… Continue reading
A Chianti vineyard in Tuscany is included on the Gold Standard tour of Italy offered at Zicasso. Photo from Zicasso.
Zicasso — an online service that matches travel agent specialists with luxury travelers to plan memorable customized trips around the globe — is touting five specially planned trips on five different continents to mark its fifth anniversary in business.
The five tours promise experiences and access beyond the ordinary. They include the “Gold Standard Culinary and Art Tour of Italy,” the “Ultra Luxury South African Safari,” the “Australian Family Adventure,” the “Insider’s Guide to Brazil,” and “Off the Beaten Path China.”
Along with the tours, Zicasso is offering an intriguing promotion: the first five travelers to book all five tours by the end of 2013 will receive free roundtrip airfare to all five. The airfare is in coach class and must be used by 2015.
Of course,… Continue reading
Nelson Mandela’s life is the focus of two tours now being offered by separate African safari operators.
Sad news: Just hours after posting the item below, I learned that Nelson Mandela had died today. Following in his footsteps in South Africa would be an appropriate way to honor his life.
I don’t know who had the idea first, or whether it was simultaneous and coincidental, but two African safari outfitters have come out with similar trips tracing the “footprints” — or “footsteps,” depending on the tour company — of South African liberation hero Nelson Mandela.
Both are touting their trips as complementing the recent release of the film Mandela: A Long Walk to Freedom, and both are meant to highlight milestones and significant sites in Mandela’s life.
One outfitter, Great Safaris, is offering a trip called “Madiba’s Journey: In Nelson Mandela’s Footprints,” while the other, African… Continue reading
Jerusalem ranks fourth on TripAdvisor’s list of global destinations “on the rise.” Photo by Clark Norton
Which destinations do travelers really want to go to right now — as opposed to ones that they might only be dreaming about for the future?
The always informative travel news site skift.com has a piece that tries to answer that question, based on “millions of searches and reviews” on the mega-review site TripAdvisor. TripAdvisor has come out with lists of “places that have seen the greatest increase in positive traveler feedback and traveler interest” of late — in short, destinations that are “on the rise.”
The destinations are listed in “top ten” order globally as well as for the United States, Europe, Asia, Latin America and the South Pacific. The lists reflect all age groups so there’s no way of knowing what percentage were baby boomers doing the searching.
Here, according… Continue reading
Luxembourg is a land of medieval castles and forested hiking trails. Photo from Luxembourg National Tourist Office.
I always like to call attention to enterprising travel marketing ideas, and a group of five hotels in the Ardennes region of northern Luxembourg have banded together to come up with a good one.
If you stay in any of their hotels, you can walk, bike or ride a motorbike between them, and the hotels will transport your luggage for you — much like a guided group walking tour would do, except you do it on your own (at less expense).
The five hotels form a rough loop about seven to 13 miles (12 to 22 km.) apart, so you can easily put together a five-day walking plan or perhaps a three-day biking trip, using any combination of the five hotels. There are about 70 miles (120 km.) of hiking paths in the… Continue reading
A CroisiEurope boat glides peacefully down a canal as passengers sit on deck. Photo from CroisiEurope.
Americans have always been able to go on CroisiEurope river cruises — Europe’s largest river cruise line with 30 ships — but now the family-owned company has added a U.S. website and call center for consumers to book with them directly.
Until now, travel agents could book U.S. passengers onto CroisiEurope ships, but the company’s new U.S. presence means that it’s going after the American market in a big way — including, of course, baby boomer travelers, who are the lifeblood of just about all river cruising operations.
At this past weekend’s River Cruise Convention in Cologne, Germany, CLIA (Cruise Lines International Association) UK director Andy Harmer told delegates that boomers are “incredibly impactful for our business,” praising them as a “wealthy, active and physically fit generation of consumers.” He urged agents selling river… Continue reading
The Polish town of Wieliczka has a subterranean salt mine that houses a cathedral complete with chandeliers made of salt. Photo from Flickr.
I spent yesterday in New York City at VEMEX (Visit Europe Media Exchange), where a throng of travel writers met with dozens of representatives of European travel destinations, tour agencies, railways, river cruises and rental cars.
Representatives were allotted 15 minutes to update each writer on what was new, compelling and noteworthy about their destinations or companies, with writers busily scribbling unreadable notes and — more helpfully — pocketing cleverly packaged thumb drives that they could later plug into their computers with all the salient information.
And there was information aplenty, providing a good indication of what types of visitors and customers they’re seeking and how they hope to attract them.
I can guarantee you that baby boomer travelers — who tend to favor… Continue reading
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