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The Expert in Baby Boomer Travel

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American River

Battling whitewater on the South Fork American River. Photo from Whitewater Connection.

Battling whitewater on the South Fork American River. Photo from Whitewater Connection.

When last we left my daughter, Lia, then age 11 and on her first whitewater rafting trip on California’s American River, it was the calm before the storm. The storm that lay ahead was called Troublemaker, a Class III++ rapids, and our normally jovial Adventure Connection guide, Lumpy, had turned deadly serious, issuing instructions that left Lia (and the rest of us in the raft) feeling just a bit apprehensive. What came next justified those feelings, but left a lasting impression on a young adventurer.

Here is Part 2 of  Troublemaker: A Whitewater Memoir, by Lia Norton.

Slowly, our raft — the last in the convoy — drifted towards the drop. The current pulled us along, allowing us an opportunity to view the swirling mass in its entirety, as we watched the rafts ahead… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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