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The Expert in Baby Boomer Travel

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Sugarloaf Mountain, Rio de Janeiro. Is the beauty enough to overcome the obstacles?

Sugarloaf Mountain, Rio de Janeiro. Is the beauty enough to overcome the obstacles?

The last two times I visited Brazil, I loved lazing on the beaches of Rio, cruising down the Amazon, hiking through the rainforests and touring the remarkable opera house in Manaus.

But jumping through the bureaucratic hoops to get there in the first place almost convinced me I’d never make it down. Brazil seems to do everything it can to discourage American visitors by making visas expensive and annoying to get.

The regulations keep changing. One time I had to wait in a long line at the Brazilian consulate in New York City, then go next door to a particular bank to deposit $100 cash and get a receipt for same, then return to stand in another long line to hand that in along with my completed visa application, only to be told I would have… Continue reading

Baby boomers birding in the Caribbean. Photo from Carefree Birding

Baby boomers birding in the Caribbean. Photo from Carefree Birding

Many baby boomers who came of age in the 1960s and 1970s and were nurtured in the anti-war, civil rights and environmental movements have retained a good deal of their youthful idealism throughout their lives.

Surveys, including my own research, have shown that boomers in general are more likely to choose a particular tour operator if that operator gives something back to the localities they visit — whether to schools or health clinics in Nepal, conservation efforts in Kenya, environmental clean-up in Ecuador or other causes or charities.

Ken Burgener and Linda Warschauer, who run Carefree Birding birding cruises out of their Florida office, make it a practice to donate all the money they would otherwise make in profit from shore excursions during their cruises to various birding-related causes in port.

In Roatan, Honduras, for example, they donated the money… Continue reading

Savvy tour operators and destination marketers are taking aim at a big newly emerging travel force: baby boomers traveling with their grandchildren.

Leading edge baby boomers, reaching age 65 at the rate of 10,000 a day, are finding themselves with more time to travel, and affluent baby boomers are ready to both spend some quality time on the road with their grandkids and spend the money necessary to make sure everyone has a memorable trip.

In a report prepared for lastminute.com, the Future Foundation identified GranTravel, as they called it, as one of the key new trends in travel and leisure. The foundation described “a new generation of active grandparents who travel with their grandchildren, making the most of their free time and spending power, while the parents continue to work.”

Austin Adventures offers a family adventure trip to the Grand Canyon. Photo from the National Park Service

Austin Adventures offers a family adventure trip to the Grand Canyon. Photo from the National Park Service

Traveling with… Continue reading

Weaving in Canyon de Chelly -- Photo by Jim Harrison, courtesy of Road Scholar

Weaving in Canyon de Chelly — Photo by Jim Harrison, courtesy of Road Scholar

In 1975, two globe-trotting American educators formed a not-for-profit organization called Elderhostel, which specialized in offering educational programs and tours for older folks who appreciated both traveling and lifelong learning opportunities. The name “Elderhostel” was a play on the youth hostel concept, popular in Europe, which one of the two had experienced during his backpack-carrying wanderings.

Elderhostel trips, which combined various on-the-road classes with inexpensive lodgings, soon branched out from the U.S. into international travel, emphasizing learning about other cultures and their history and people through lectures, excursions and field trips.

While the organization – now nearing 40 years old – has been a success, it became increasingly clear that the name “Elderhostel” was becoming a drag on its growth. Baby boomers – who as they aged were becoming the key target demographic for Elderhostel trips… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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