Restaurateurs: How to Appeal to Baby Boomer Diners

Will boomers fill these seats? Photo by Lia Norton

I came across this piece (“A Booming Business”) on the National Restaurant Association’s  website and found it mostly on target, even though some of the items come close to parodying the notion of baby boomers as, well, starting to dodder a bit.

The premise is that — as I’ve been pointing out frequently on this blog — baby boomers are a huge potential market for travel-related businesses, though many restaurant owners simply don’t know how to attract them.

According to the piece, America’s boomers — 76 million strong — spent $172 billion in U.S. restaurants in 2012 and spent more per capita than did younger diners (boomers now run from ages 49 to 67).

Yet, an industry analyst (who authored a report on the subject) found that “this is a group of people who feel neglected. Restaurant operators… Continue reading →