Cruises
Last week, while on a cruise along the Mississippi River with American Cruise Lines, I brought my laptop along to get some blogging done (which, oddly enough, I managed to do — the results will start showing up next week, as I chronicle my time aboard the Queen of the Mississippi).
But first, I wanted to put in a plug for a very good backpack I carried my 15-inch laptop in, along with my rather bulky laptop charger cord and what must have been dozens of sheets of random papers, notebooks, manuscripts, and — as I traveled and accumulated stuff — sightseeing brochures, cruise dinner menus, receipts, used airplane boarding passes, etc.
And that was just in the top-loading zippered main compartment. (The inner area contains extra padding to… Continue reading
The last time I was on a Rhine River cruise, I had an unfortunate encounter with a bird.
We were approaching Germany’s Lorelei Rock, the most famous landmark along the river. Legend has it that a lovelorn siren plunged to her death there, and is now said to haunt the area, luring sailors to their doom with her lyrical voice.
But just as I looked up, a passing gull made an untimely deposit on my new blue jacket. By the time I had wiped it clean, the Lorelei was fading into the distance.
It’s gnawed at me ever since.
That’s one reason why I want to take a 2015 Emerald Waterways “Jewels of the Rhine” cruise, an eight-day voyage that travels from Amsterdam to Basel aboard Europe’s newest river cruise line.
Another reason is that, frankly, the previous Rhine cruise boat was… Continue reading
At the “What’s New in the Cruising World” industry trade seminar at the New York Times Travel Show in Manhattan this weekend, representatives from six major mainstream and premium cruise lines talked up some innovations that cruisers can expect to find on their latest ships in 2014.
The six did their best to try to wow travel agents (and some from the media) and get them fired up to sell and promote the new cruise season, which should be of interest to many cruise-loving baby boomers — and to some new cruise converts as well.
The innovation that impressed me most was Royal Caribbean’s “virtual balcony,” coming to its Quantum of the Seas ship scheduled to debut later this year.
What’s a “virtual balcony?” Well,… Continue reading
At the big annual New York Times Travel Show, held in frigid Manhattan over the weekend, it seemed a good time to think about cruising, preferably to tropical waters (though come the dog days of summer I’ll be pining for Arctic voyages, I’m sure).
So I crashed a seminar on what’s new in cruising aimed at travel agents, but open to the media. The panel had representatives from six of the largest mainstream and premium cruise lines that cater to the American market: Carnival Cruise Lines, Royal Caribbean Cruise Line, Norwegian Cruise Line, Princess Cruises, Celebrity Cruise Line and MSC Cruises.
In my next post I’ll talk about some of the new cruise ships and features for 2014 that I heard about, but today I want to focus on the answers that the cruise line reps… Continue reading
River cruising has been one of our big topics recently, and for good reason: it’s the hottest segment of the cruising market, and it’s become a global craze, especially popular among baby boomers.
Asia is one of river cruising’s new hotspots, and while China’s Yangtze River cruises have been around for a while, it’s hard to think of a better way to experience the country than cruising through China’s heartland, with visits to Shanghai and Beijing on either end of a nine-day river voyage.
Pacific Delight Tours, one of America’s leading tour operators to China, has just announced a two-week all-inclusive package that includes those three highlights — as well as transpacific airfare from Los Angeles or San Francisco to boot (airfare from JFK in New York will… Continue reading
River cruising has gone global, in a big way.
In yesterday’s post, we had a look at the phenomenal rise of European river cruising over the past few years, to the degree that many 2014 cruises are already sold out or nearly sold out.
Baby boomer travelers are the primary driving force behind the river cruise phenomenon, which has averaged a 14 percent annual growth over the past decade. (Just 20 years ago, most European river cruises were day cruises only.)
One line alone, Viking River Cruises — which caters mainly to baby boomers — will soon have 48 river cruise ships operating on European waterways, with 30 of them launched in the past three years.
In Russia, a series of waterways links Moscow and St. Petersburg. Viking, Uniworld Boutique River Cruises, Imperial River… Continue reading
If you haven’t booked your planned 2014 European river cruise by now, you may be out of luck — at least for your preferred cruise line, cabin or destination.
European river cruising is the hottest trend in the cruise world right now, with many 2014 cruises already selling out or almost sold out. And its popularity is being driven largely by baby boomer travelers, who can afford to pay more per day than on a typical ocean cruise.
Several river cruise lines and travel agents who book cruises say they’re now more focused on 2015 than on 2014. This despite a rash of new ships being introduced into the market:
* Viking River Cruises, the giant of the industry, is launching 14 new European river ships in March, bringing its total there to… Continue reading
Each fall when the Berlitz Cruising and Cruise Ships guidebook is published, cruise line marketing departments hold their collective breaths until they see how many stars and points their ships have received from author Douglas Ward, dubbed “The World’s Foremost Authority on Cruising” and whose 2014 edition is the 29th in the series.
An extra star from Ward, or deletion of a star from a ship’s ratings, can have something of the effect of a top chef gaining or losing a Michelin star. Ward, who takes 15-20 cruises a year and spends much of the rest of the time checking out ships in port and making shipyard visits, is known for his objectivity, attention to detail, and no-nonsense writing style.
You won’t find fluff, puff or snark in these 752 pages… Continue reading
The travel site Skift.com has just named its top 50 global travel marketers for 2013, including the senior vice president for marketing of Viking River Cruises, Rich Marnell.
Little wonder — Marnell was hired in 2007 as Viking’s director of marketing for North America, and since that time Viking’s share of the burgeoning European river cruise market has risen from 20 percent to fifty percent, remarkable considering that competition is getting increasingly fierce.
I’ve written previously about Viking River Cruises’ approach to marketing: a laser-like focus on their target customer — the classic baby boomer.
“What we’ve done is tailored the product experience for the 55+ culturally curious in mind,” Marnell told Skift. “We don’t try to be everything to everyone. For us, we see that as an advantage rather than a disadvantage.”
At a press conference last spring … Continue reading
Americans have always been able to go on CroisiEurope river cruises — Europe’s largest river cruise line with 30 ships — but now the family-owned company has added a U.S. website and call center for consumers to book with them directly.
Until now, travel agents could book U.S. passengers onto CroisiEurope ships, but the company’s new U.S. presence means that it’s going after the American market in a big way — including, of course, baby boomer travelers, who are the lifeblood of just about all river cruising operations.
At this past weekend’s River Cruise Convention in Cologne, Germany, CLIA (Cruise Lines International Association) UK director Andy Harmer told delegates that boomers are “incredibly impactful for our business,” praising them as a “wealthy, active and physically fit generation of consumers.” He urged agents selling river… Continue reading