Cities
A pastoral scene near Roanoke, Virginia. Photo by Clark Norton
In my previous post, I talked about my trip last week to the Roanoke, Virginia, area, and what I regard are the smart marketing techniques of the Roanoke Valley Convention & Visitors Bureau by hosting travel writers and photographers from around the U.S. and Canada to experience an area they might otherwise not visit.
The trip was organized by the Florida-based public relations firm Geiger & Associates, who work out every activity down to the minute and somehow manage not to lose any writers — who rank right up there with cats in the “herding difficulty” scale — along the way.
Now I want to detail some things I learned about Roanoke and surroundings — well branded as “Virginia’s Blue Ridge” — that might be of interest to baby boomer travelers.
So in no particular order, here… Continue reading
Downtown Roanoke’s historic center is just the beginning of what the area has to offer visitors. Photo by Clark Norton
Last week I spent several days in and around Roanoke, Virginia, hosted by the Roanoke Valley Convention & Visitors Bureau. The bureau brought in 19 travel writers and photographers from around the U.S. and Canada to discover what the area had to offer and, ideally, to write about it.
This is smart marketing. Publications large and small in states and provinces as diverse as California and Massachusetts, Colorado and Connecticut, Alberta and Ontario will carry travel articles about the Roanoke region that otherwise would never appear (most of the writers had never been there before). Some of the journalists were baby boomers, others were younger or older, so they’ll chronicle the destination from a variety of perspectives.
The press trip was organized by Geiger and Associates, a Tallahassee, Florida-based… Continue reading
Baby boomers are among the participnts in Miami Culinary Tours’ Little Havana tours, chowing down on Cuban food. Photo from Miami Culinary Tours
A decade or so ago, inspired by her mother’s love for cooking, Grace Della came up with the idea for a Cuban-inspired food tour of Miami, “back when nobody had ever heard of food tours there,” she says.
Since then, she and several other devoted foodies have developed their own company, Miami Culinary Tours, which now offers daily food tours (with cultural components) of Miami’s South Beach and Little Havana neighborhoods.
Led by knowledgeable guides — who love both food and local culture — the walking tours last about two to three hours and make anywhere from five to eight food stops at restaurants, cafes, delis, bakeries and other eateries. The stops may change a bit from tour to tour, but you can always count on… Continue reading
The kitchen at the Cocomama hostel in Amsterdam. Photo from Cocomama.
Decades ago, when baby boomers were in their 20s and backpacking around Europe, many discovered the joys of staying in youth hostels. The main joy is that they were cheap — really cheap — but they were also good places to meet like-minded travelers, pick up some budget travel tips from them, and maybe even make some new friends in a foreign city.
There were drawbacks: some hostels wouldn’t allow access to your room for several hours during the day; the rooms most often sported dormitory-like accommodations, complete with bunk beds for up to a dozen people, making privacy nonexistent; the bathrooms and showers were invariably down the hall (though so were those in inexpensive European hotels and pensions back in the day); cleanliness was often in short supply; and there was always the possibility of getting your possessions… Continue reading
Downtown Bushmills — is it real or is it faux? Photo from theworld.org
Here’s a story I love.
As reported by eTurboNews, a travel industry news reporting service, the northern Ireland town of Bushmills is “faking prosperity” in an effort to draw more tourists.
Bushmills is best known as one of the temples of Irish whiskey, but it has fallen on hard times of late, resulting in a fair number of abandoned homes and shops and a drop-off in tourist visits. Besides its four-century-old tradition of whiskey making, Bushmills is a gateway to the Giants Causeway, a dramatic natural formation that resembles stepping stones leading into the sea.
So the town has called on “cosmetic enhancement,” as eTurboNews describes it, a facelift of sorts for a dozen or so boarded up buildings that had become a blight on Bushmills’ main street.
Known as the “Brighter Bushmills Project,” the enhancements… Continue reading
An aerial ad flies over the Ocean City, NJ, beach. Photo by Clark Norton
Ever since my family and I have been coming to the Jersey Shore in summer — off and on for more than 30 years — I’ve spent a few minutes each beach day staring up at the sky as small planes tow intriguing banners with messages advertising various places to eat, drink and otherwise spend your money.
Such as: “$1 beer every Monday night at Captain Bob’s Brew Dock!”
Or: “Try Luigi’s for the Best Lasagna in South Jersey!”
Or: “Empty Your Wallet at the Trump Palace in Atlantic City!”
Well, I made that last one up, though it would constitute truth in advertising.
I’ve often wondered, though, just how much effectiveness such ads have — do they really rake in enough customers that it pays for Luigi to hire a small plane for, say, a… Continue reading
Bicycling is great exercise for baby boomers, who may find running to be too hard on the knees, surfing too fraught with teenagers, golf too pricey and frustrating, and hula-hooping just all-around too embarrassing.
With cycling, though, it’s easy to just hop on a bike and take off. Of course, it’s good to have someplace safe to ride.
Bicycles are much in evidence around Ocean City, NJ. Photo by Clark Norton
Ocean City, New Jersey, on the lower stretches of the Jersey Shore south of Atlantic City, knows how to make cycling safe and appealing, which helps keep people out of cars and improve physical fitness and air quality as well. Its longtime slogan “America’s Greatest Family Resort” is morphing into “America’s Greenest Family Resort.”
A bike lane (and walking/jogging lane) runs along the south side of the beautiful new bridge that connects Ocean City to Somers Point on the… Continue reading
Valletta, Malta – I’m in the capital of Malta before embarking on the Europa 2, Hapag-Lloyd’s new luxury cruise ship, for a cruise through the Western Mediterranean.
Malta is home to forts and remnants of the Knights of St. John, but nary a falcon in sight. Photo by Clark Norton
Valletta is a beautiful walled city, once home to the Knights of St. John — originally formed during the Crusades to bring Christianity back to the Holy Land — who fled here from the island of Rhodes in the 1500s.
When the knights arrived here, they paid a fief to the Spanish king of one falcon per year in order to occupy the island; eventually, the payment evolved into a golden falcon. No one knows what happened to the golden falcons, but the mystery formed the basis of the Dashiell Hammett novel The Maltese Falcon, later made into a… Continue reading
Dog catching Frisbee invites Provincetown visitors to “Stay and Play.” Image from iPtown app.
Provincetown, Massachusetts, at the tip of Cape Cod, has unveiled a free smartphone app that takes a whimsical approach to offering information to visitors — “befitting its image,” according to a press release announcing it.
Called iPtown, the app is produced by the town itself and promises the latest in digital technology. Visitors (or locals, for that matter), will be able to connect to businesses directly via phone, get directions “to anything in town a person could ever want to find,” as the release puts it, and generally locate things such as food and lodgings, shops, and special events as well as information like the weather and emergency services.
Known as an artists’ haven, Provincetown is playing off its reputation by featuring colorful images to direct users to different categories of information.
The “Stay and Play”… Continue reading
Dubai’s Burj Al Arab — Often Voted the “World’s Most Luxurious Hotel”
When baby boomers travel, surveys show, they aren’t generally looking for familiar amenities – they’re looking for exotic (or at least different) foods, people and experiences that they can’t find at home.
In other words, the old “ugly American” stereotype of folks who will only eat hamburgers in France or who stare goggle-eyed at someone dressed a bit differently cannot be applied to most boomers. (Thank goodness.)
Furthermore, many baby boomers are sophisticated travelers who have journeyed abroad multiple times in their lives, both on vacation and on business. They long ago developed a taste for Thai food (very possibly in Thailand), have long since done the Eiffel Tower, Tower of London and the Leaning Tower of Pisa, and can speak authoritatively on the relative merits of the Spanish Costa Brava and the French Riviera.
I don’t like… Continue reading
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