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The Expert in Baby Boomer Travel

Travel Copywriter

Budget travel

First step to traveling abroad: get a passport.

First step to traveling abroad: get a passport.

A recent British Airways survey of 2,000 randomly chosen U.S. baby boomers (aged 55-70) asked what their biggest regrets were in life.

About one out of five (women 22 percent, men 17 percent) responded that they wish they had traveled more.

The majority of those respondents cited responsibilities at work and home that ate up their time — and what they believed would be prohibitive expense — as to why they hadn’t pursued their travel dreams.

About half the men surveyed and more than 60 percent of the women had never gotten passports, mainly due to the perceived expense of international travel.

More than a fifth of all those surveyed now believed that not taking vacations had had a negative effect on their health. And of those who did take vacations, 10 percent said they had worked more than an… Continue reading

This is one of the beautiful images you'll find on StrideTravel.com. Photo by Dennis Cox.

This is one of the beautiful images you’ll find on StrideTravel.com. Photo by Dennis Cox.

“The Savvy Path to Breathtaking Travel, Without the Hassle”

“Less Planning, More Experiencing”

“A Journey of a Thousand Smiles Begins With a Single Click”

These are some of the taglines that express the essence of the new travel website, StrideTravel.com, where I worked for more than a year as Content Director. (My job is now in the capable hands of Content Coordinator Samantha Scott, who, together with co-founders Gavin Delany and Jared Alster, comprise a formidable team.)

In practical terms, Stride aspires to be — and in many ways already is — the best place on the Web to survey the wealth of multi-day, pre-planned trips that are now available from hundreds of travel suppliers around the world.

“Pre-planned trips” may encompass guided group or private tours as well as independent journeys… Continue reading

Dear Readers, 

While I’m traveling in Antarctica for a few weeks I’ll be reprising some of my most popular posts from the past three years. This post — now updated — originally ran in June 2013. 

Spirit interior cabin -- photo by Spirit Airlines

Spirit interior cabin — photo by Spirit Airlines

Cut-rate Spirit Airlines has developed an interesting marketing approach. They’ve traded in customer service and comforts for ultra-low fares, and are charging extra for everything from rolling carry-on bags ($35-$55) to water ($3 a bottle), and printing a boarding pass at the airport ($10). Can pay toilets be far behind?

Spirit hypes what it calls its “bare fare: No’free’ bag. No ‘free’ drink. A ticket with us gets you and a personal item from A to B.”

For “personal item,” think average purse size or a small backpack. Measurements are stingy — 16” x 14” x 12” — and if you don’t pay… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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