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The Expert in Baby Boomer Travel

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Baby boomer travel

Is this your idea of a low-stress vacation? Photo by Clark Norton

Is this your idea of a low-stress vacation? Photo by Clark Norton

Happy International Day of Happiness! I just found out that this is the second annual such day, boosted by the United Nations, which must be timed to coincide with the first day of spring — in the Northern Hemisphere, at least — and its sense of renewal (even though as I look out my window, snow is still covering my upstate New York landscape).

So I thought it appropriate to revisit the issue of whether or not travel makes us happier. Earlier this year I reported on findings that travel, in general, does make us healthier and happier than those who don’t travel, particularly as we age.

“Travelers,” one study found, “report higher satisfaction with regard to their stress levels and their physical health and well being.” It cited travelers’ reports of beneficial effects on “mood and… Continue reading

Keeping track of your passport can mean the difference between a great trip and a disaster.

Keeping track of your passport can mean the difference between a great trip and a disaster.

The recent news about the two passengers with stolen passports boarding the missing Malaysian Airlines jet has gotten me thinking about how important it is for international travelers to keep track of their passports — and pay attention to possible problems with these vital documents that could severely impede their journeys.

Years ago, when I was traveling in Austria, I thought my passport had been lost or stolen. I spent an entire day trying to retrace my every step since I had arrived in Vienna — restaurants, movie theater, museums — with no luck, then a couple of more days caught in a bureaucratic nightmare: filing a report with the Vienna police, applying for and receiving a temporary passport from the U.S. consulate there, and, in the interim, trying unsuccessfully without my documentation to… Continue reading

Boomers -- especially boomer women -- book more travel online than any other group. Photo from Adventure Women

Boomers — especially boomer women — book more travel online than any other group. Photo from Adventure Women

I’ve come across some statistics that should of interest to any travel marketers who wonder whether to reach out to women, boomers — and boomer women in particular.

In a previous post, I wrote about how boomer women spend the most money on travel.

Now, new findings show that if you’re basing a travel marketing campaign on social media, it pays to aim it toward women. 

With the exception of Linked In, where the majority of users are men, women dominate social media in the U.S., according to findings published at FinancesOnline.com (compiled from reports by the Pew Research Center and others).

Here are the stats: about three-quarters of adult women in the U.S. use Facebook, compared to two-thirds of the adult men.

For Pinterest, women outnumber men 33 percent… Continue reading

New York's LaGuardia Airport -- sometimes saving money just isn't worth it.

New York’s LaGuardia Airport — sometimes saving money just isn’t worth it.

Booking airplane flights these days is one of the most confusing and potentially aggravating of all travel activities, which is why a lot of folks just leave it to travel agents.

But since I can do it myself online, I do. Just like millions of other passengers — including lots of baby boomers — I like the sense of control.

But how much control do we really have? Dotcom sites like kayak, skyscanner, priceline, hotwire, Expedia, Orbitz, CheapoAir, etc. etc. will all give you a range of prices, but they’re only good for that particular time — they can change (often drastically) day by day, hour by hour, even minute by minute.

Sometimes you find a great fare only to learn a few minutes later that it’s sold out — but wouldn’t you like to book this other… Continue reading

Many European trains have dramatic views. Photo from Brendan Vacations

Many European trains have dramatic views. Photo from Brendan Vacations

Like many baby boomers, when I was in my 20s I spent a lot of time — sometimes months at a time — riding European trains.

On shorter trips, when I would purchase separate tickets from one point to the next, I would always travel second class, and had some memorable experiences meeting the locals — and, from time to time, having to sleep in the corridors because the trains were so packed.

Once, riding the Spanish trains between Malaga and Barcelona, I spent 24 hours without a seat, standing up, lying down when possible, but having a blast sharing food and drink with my fellow seatless passengers, trying as best we could to understand each other in our respective broken Spanish and English. (Remember, I was in my 20s.)

But on my longer trips around Europe, I would buy… Continue reading

The Age Busters Power Summit runs every day from March 13-April 2.

The Age Busters Power Summit runs every day from March 13-April 2.

The Age Busters Power Summit is just a few days away — and I invite you to join me on what should be an incredible journey.

I’m excited to be part of the Age Busters Power Summit for Women, which will offer tips and strategies from leading experts to help you look your best, feel fantastic and have the time of your life — including travel, which is where I come in.

Organizer Jodye Friedman, who hosts the online summit, has brought together 21 of the world’s most influential and successful wellness and lifestyle gurus in one “virtual” place (or at least 20 and yours truly — I’m still working on guru status, though I’m happy to announce that after less than a year of blogging, alexa now ranks my baby boomer travel website among the top 176,000… Continue reading

Travel seminars were popular at the New York Times Travel Show held Feb. 28-March 2, 2014, at the Javits Center.

Travel seminars were popular at the New York Times Travel Show held Feb. 28-March 2, 2014, at the Javits Center.

The keynote panel on travel industry trade day at the New York Times Travel Show in Manhattan this past weekend was made up of travel agents and their representatives, and they had one plea to the public: We haven’t gone away!

Apparently a good percentage of the public thinks travel agents have gone the way of the dinosaurs or at least print newsweeklies, on the seriously endangered list.

Stark statistics were presented: while use of traditional travel agents for booking trips is up 18 percent over the past three years, only 13 percent of the public uses them to book leisure trips, and only 16 percent use them on the business side.

The Internet, of course, is the culprit, encroaching more and more on travel agent territory since the late… Continue reading

Royal Caribbean's Quantum of the Seas should wow cruisers with its

Royal Caribbean’s Quantum of the Seas should wow cruisers with its “virtual balconies” offering sea views to occupants of inside cabins. Photo from Daily Telegraph.

At the “What’s New in the Cruising World” industry trade seminar at the New York Times Travel Show in Manhattan this weekend, representatives from six major mainstream and premium cruise lines talked up some innovations that cruisers can expect to find on their latest ships in 2014.

The six did their best to try to wow travel agents (and some from the media) and get them fired up to sell and promote the new cruise season, which should be of interest to many cruise-loving baby boomers — and to some new cruise converts as well.

The innovation that impressed me most was Royal Caribbean’s “virtual balcony,” coming to its Quantum of the Seas ship scheduled to debut later this year.

What’s a “virtual balcony?” Well,… Continue reading

The Diamond Princess -- ready for a meaningful cruise. Photo from Princess Cruises.

The Diamond Princess — ready for a meaningful cruise. Photo from Princess Cruises.

At the big annual New York Times Travel Show, held in frigid Manhattan over the weekend, it seemed a good time to think about cruising, preferably to tropical waters (though come the dog days of summer I’ll be pining for Arctic voyages, I’m sure).

So I crashed a seminar on what’s new in cruising aimed at travel agents, but open to the media. The panel had representatives from six of the largest mainstream and premium cruise lines that cater to the American market: Carnival Cruise Lines, Royal Caribbean Cruise Line, Norwegian Cruise Line, Princess Cruises, Celebrity Cruise Line and MSC Cruises.

In my next post I’ll talk about some of the new cruise ships and features for 2014 that I heard about,  but today I want to focus on the answers that the cruise line reps… Continue reading

Ryanair is not known for its comfort, but at these prices...photo from Alamy

Ryanair is not known for its comfort, but at these prices…photo from Alamy

British newspapers and travel trade publications are all abuzz with the news that the CEO of Ryanair, the cut-rate European airline, plans to offer flights to New York and Boston from  a number of European cities for prices as low as 10 euros per seat.

That’s about U.S.$13.70 by today’s exchange rates. Flights back to Europe would cost even less, about U.S.$10.

Not bad. Of course, there are some caveats.

First, Ryanair will have to buy up to 50 long-haul aircraft to make the flights worthwhile, and that could take several years.

Second, not all the seats on the plane would be that cheap. “There will also need to be a very high number of business or premium seats,” the CEO, Michael O’Leary, told the Irish Hotels Federation in Meath, Ireland, where he made the announcement.… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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