Clark Norton
Hiking along Virginia’s Appalachian Trail is a favorite activity of international visitors. Photo by Clark Norton
In yesterday’s post, we asked the rhetorical question “Can A Rebranding Campaign Boost Tourism to the U.S.?”
According to new research that’s just out, apparently so.
Brand USA, a public-private partnership that aims to improve the image of the U.S. around the world for the purpose of increasing international visitation to the States, is now citing a study by Oxford Economics that shows the new advertising campaign — called “Discover America, Land of Dreams” — resulted in 1.1 million new visitors to the U.S. in the fiscal year ending September 30, 2013. That’s a 2.3 percent increase over the number that would have visited without the campaign.
Those 1.1 million visitors, according to the study, spent $3.4 billion in the U.S. and had a total impact on the economy of $7.4 billion, supporting… Continue reading
From Maine’s Acadia National Park….
If you’ve traveled overseas recently, you may have noticed a well-produced ad that promotes the United States as an alluring tourist destination: part of the first U.S. national advertising campaign designed to draw more international visitors to America.
The campaign is called “Discover America, Land of Dreams,” and the commercial now running in Germany and other countries features Rosanne Cash singing her song “Land of Dreams” while images of America — from Manhattan to California to Florida to New Orleans — flash across the screen. The Americans pictured reflect the country’s diversity: Muslim women in New York, an Asian-American man riding a motorcycle, a gay couple on a San Francisco cable car, a blonde woman in the Florida Everglades.
Spearheading the campaign is a public-private partnership called Brand USA, with the federal government and the U.S. tourism industry joining forces to promote the country as… Continue reading
Uniworld’s River Victoria sails Russian waterways. Photo from Uniworld Boutique River Cruises.
River cruising has gone global, in a big way.
In yesterday’s post, we had a look at the phenomenal rise of European river cruising over the past few years, to the degree that many 2014 cruises are already sold out or nearly sold out.
Baby boomer travelers are the primary driving force behind the river cruise phenomenon, which has averaged a 14 percent annual growth over the past decade. (Just 20 years ago, most European river cruises were day cruises only.)
One line alone, Viking River Cruises — which caters mainly to baby boomers — will soon have 48 river cruise ships operating on European waterways, with 30 of them launched in the past three years.
In Russia, a series of waterways links Moscow and St. Petersburg. Viking, Uniworld Boutique River Cruises, Imperial River… Continue reading
The Viking Europe river boat, part of Viking’s rapidly expanding fleet. Photo from Viking River Cruises.
If you haven’t booked your planned 2014 European river cruise by now, you may be out of luck — at least for your preferred cruise line, cabin or destination.
European river cruising is the hottest trend in the cruise world right now, with many 2014 cruises already selling out or almost sold out. And its popularity is being driven largely by baby boomer travelers, who can afford to pay more per day than on a typical ocean cruise.
Several river cruise lines and travel agents who book cruises say they’re now more focused on 2015 than on 2014. This despite a rash of new ships being introduced into the market:
* Viking River Cruises, the giant of the industry, is launching 14 new European river ships in March, bringing its total there to… Continue reading
Detroit Tigers host Seattle at Comerica Park in Detroit. Photo by Dennis Cox.
I have a soft spot for Detroit, one of the nation’s most iconic cities — just say the name, and you think of automobiles, Motown, and now — well, we’ll get to that in a minute.
I was born in nearby Ann Arbor, went to college at the University of Michigan there, and during that time attended a number of sporting events in Detroit, especially Detroit Tiger games at grand old Tiger Stadium, since replaced by a new ballpark. I’ve been a rabid Tiger fan since I was 15, and, like many baby boomers, the great Motown music of the Supremes, the Temptations, Marvin Gaye and other artists helped form the soundtrack of my youth.
As a kid growing up in Indiana, my family would make periodic trips to Detroit to visit relatives. At the time,… Continue reading
The JW Marriott Miami, one of 63 current representatives of the brand. Photo from JW Marriott Miami.
Like every other business these days, it seems, the hotel business is all about branding — the art of distinguishing your hotels from those of other brands.
Every lodging chain from Motel 6 to W Hotels has a brand, and a target customer they believe will respond to that brand. Motel 6 appeals to budget road travelers who apparently arrive late at night. W Hotels appeal to affluent younger arty types, who don’t mind paying big bucks for cool but cramped quarters. Not many Motel 6’ers are going to stay in W’s, and not many W aficionados are going to bed down at Motel 6, no matter how late they leave the light on for ya.
As JW Marriott’s global brand manager Mitzi Gaskins told the travel trade site Skift.com in a recent… Continue reading
The Aranui 3 journeys through the remote Marquesas Islands. Photo by Clark Norton
We all know the feeling of looking forward to a particular trip for weeks, months — sometimes even years if we have to save enough money or find the time to do it.
And then the trip takes place. And then, all too soon, it’s over.
What now?
You might feel a natural letdown, at least for a while. But then memory sets in.
Whether or not those memories are good, bad or indifferent will probably spell the difference between whether or not you’ll return to that destination, lodging, or cruise line; or recommend to or warn against taking a similar trip to your family and friends; or take another tour with the same operator or decide to look elsewhere next time.
For baby boomer travelers, memories are perhaps even more important than for younger… Continue reading
Aroma Thyme’s lamb burger with vegetables on the side. Photo from Aroma Thyme Bistro.
My first encounter with Aroma Thyme Bistro, located in the town of Ellenville in New York’s Hudson Valley, was at a fundraiser for our local public radio station. Called Foodstock because of its proximity to the original Woodstock concert site, the event brought together restaurants from around the region to give out free samples (once you paid your way in) and perhaps lure you to come dine with them in the future.
Aroma Thyme Bistro stood out for two reasons.
First, they didn’t just hand out any old samples. They handed out samples of one of the two most expensive items on their menu, rare sesame crusted albacore tuna with Sriracha and peanut glaze. It was so good I came around twice, hoping they wouldn’t recognize me from the first time.
Second, they gave out free… Continue reading
The SpareFoot logo. Courtesy of SpareFoot.
I’m not at all sure what self-storage units have to do with boomer boom towns.
But as I wrote in my previous post, it was the blog on the website of SpareFoot — an online site to find and reserve storage units across the country — where I learned what the top 15 Boomer boom towns in the U.S. are, at least by Sparefoot’s calculations. (San Antonio, Texas, tops their list, which is based on several criteria, including boomer population growth, number of health care workers, and some economic data.)
And that’s what I like about the SpareFoot blog — it’s filled with some entertaining, educational and unexpected surprises. Some of which are related to baby boomer travel.
For instance, besides the boomer boom towns entry, there’s one post naming the fastest-growing college towns in the U.S. based on population growth… Continue reading
Riverwalk is at its most colorful at night. Photo from Visit San Antonio.
A short while ago a website called SpareFoot — which helps users find good self-storage units but features a very interesting blog filled with de-cluttering tips and other useful info — compiled a list of what they called “America’s 15 Baby Boomer Boom Towns.”
I guess baby boomers are among the biggest users of self-storage units — to which I myself plead guilty over the years, having archived dozens of boxes representing a massive paper trail of my career (I’m currently in rehab on this addiction). But in any event, SpareFoot put some work into this project and identified 15 of the 100 most populated metropolitan areas in the U.S. that were attracting new boomer residents and some of the reasons why (the title should really read “boom cities,” but we’ll stick with “boom towns” as the… Continue reading
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