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The Expert in Baby Boomer Travel

Travel Copywriter

Clark Norton

Travel seminars were popular at the New York Times Travel Show held Feb. 28-March 2, 2014, at the Javits Center.

Travel seminars were popular at the New York Times Travel Show held Feb. 28-March 2, 2014, at the Javits Center.

The keynote panel on travel industry trade day at the New York Times Travel Show in Manhattan this past weekend was made up of travel agents and their representatives, and they had one plea to the public: We haven’t gone away!

Apparently a good percentage of the public thinks travel agents have gone the way of the dinosaurs or at least print newsweeklies, on the seriously endangered list.

Stark statistics were presented: while use of traditional travel agents for booking trips is up 18 percent over the past three years, only 13 percent of the public uses them to book leisure trips, and only 16 percent use them on the business side.

The Internet, of course, is the culprit, encroaching more and more on travel agent territory since the late… Continue reading

Royal Caribbean's Quantum of the Seas should wow cruisers with its

Royal Caribbean’s Quantum of the Seas should wow cruisers with its “virtual balconies” offering sea views to occupants of inside cabins. Photo from Daily Telegraph.

At the “What’s New in the Cruising World” industry trade seminar at the New York Times Travel Show in Manhattan this weekend, representatives from six major mainstream and premium cruise lines talked up some innovations that cruisers can expect to find on their latest ships in 2014.

The six did their best to try to wow travel agents (and some from the media) and get them fired up to sell and promote the new cruise season, which should be of interest to many cruise-loving baby boomers — and to some new cruise converts as well.

The innovation that impressed me most was Royal Caribbean’s “virtual balcony,” coming to its Quantum of the Seas ship scheduled to debut later this year.

What’s a “virtual balcony?” Well,… Continue reading

The Diamond Princess -- ready for a meaningful cruise. Photo from Princess Cruises.

The Diamond Princess — ready for a meaningful cruise. Photo from Princess Cruises.

At the big annual New York Times Travel Show, held in frigid Manhattan over the weekend, it seemed a good time to think about cruising, preferably to tropical waters (though come the dog days of summer I’ll be pining for Arctic voyages, I’m sure).

So I crashed a seminar on what’s new in cruising aimed at travel agents, but open to the media. The panel had representatives from six of the largest mainstream and premium cruise lines that cater to the American market: Carnival Cruise Lines, Royal Caribbean Cruise Line, Norwegian Cruise Line, Princess Cruises, Celebrity Cruise Line and MSC Cruises.

In my next post I’ll talk about some of the new cruise ships and features for 2014 that I heard about,  but today I want to focus on the answers that the cruise line reps… Continue reading

Ryanair is not known for its comfort, but at these prices...photo from Alamy

Ryanair is not known for its comfort, but at these prices…photo from Alamy

British newspapers and travel trade publications are all abuzz with the news that the CEO of Ryanair, the cut-rate European airline, plans to offer flights to New York and Boston from  a number of European cities for prices as low as 10 euros per seat.

That’s about U.S.$13.70 by today’s exchange rates. Flights back to Europe would cost even less, about U.S.$10.

Not bad. Of course, there are some caveats.

First, Ryanair will have to buy up to 50 long-haul aircraft to make the flights worthwhile, and that could take several years.

Second, not all the seats on the plane would be that cheap. “There will also need to be a very high number of business or premium seats,” the CEO, Michael O’Leary, told the Irish Hotels Federation in Meath, Ireland, where he made the announcement.… Continue reading

Boomers are willing to spend to take experiential trips such as walking tours in Ireland. Photo from Walking the World

Boomers are willing to spend to take experiential trips such as walking tours in Ireland. Photo from Walking the World

While travel industry advertisers continue to pursue the Millennial market — perfectly reasonable, considering that the Millennial generation is the future — it makes no sense to overlook the currently booming baby boomer travel market.

Here are some statistics — gathered from both government and private research surveys — to ponder if you think boomers (now aged 50-68) are over the hill, travel-wise, and are largely staying at home, maybe watching TV or tending their flower gardens:

* Adults over age 50 account for four out of every five dollars spent on luxury travel in America

* Adults 55 and older spend half of all vacation dollars in the U.S.

* Baby boomers make most of their major purchases, including big-ticket travel items, over the Internet, and spend two hours… Continue reading

Spurred by saturation TV coverage of poker tournaments that rival more physical sports for high-stakes drama, poker’s popularity has exploded throughout the U.S. in recent years.

And baby boomers are in the thick of the action. But what are the top spots to play in the country? Here are America’s top three poker-playing locations for traveling boomers:

Harrah's Casino in Tunica, Mississippi.

Harrah’s Casino in Tunica, Mississippi.

Tunica, Mississippi

The once impoverished town of Tunica, Mississippi, suddenly turned its fortunes around a few years ago and emerged as America’s third largest casino region (after Las Vegas and Atlantic City).

Located just 30 minutes from Memphis, Tunica offers avant-garde poker rooms, no-limit gaming, and warm Southern hospitality. Harrah’s Hotel and Casino, Hollywood Casino, and Bally’s are among the most popular places to play poker here. The Senior Poker Tour (SPT) at the Horseshoe Casino Tunica has made the town even more appealing. Launched in January… Continue reading

Ellen Perlman of BoldlyGoSolo (top) on Maui. (She did ride the bike down Haleakala volcano solo.) Photo courtesy of boldlygosolo.com

Ellen Perlman of BoldlyGoSolo (top) on Maui. (She did ride the bike down Haleakala volcano solo.) Photo courtesy of boldlygosolo.com

Last week I was interviewed about baby boomer travel for a recorded series called the Age Busters Power Summit, which will air sometime on or after March 13 (I’ll have more specifics in a later post).

The target audience is baby boomer women, and — never having traveled as a baby boomer woman myself — I asked my good friend and fellow travel writer Ellen Perlman, who writes a blog called BoldlyGoSolo.com, to give me a few pointers about what to suggest to women traveling alone.

Her tips were so valuable that I want to pass them along on my own blog.

While they pertain to just about any woman traveling solo, a baby boomer woman who is trying solo travel for the first time might find these especially… Continue reading

Vilnius, Lithuania -- if you leave tomorrow, you can get a great deal on a flight there via Kayak.com.

Vilnius, Lithuania — if you leave tomorrow, you can get a great deal on a flight there via Kayak.com.

Whenever I book a plane flight, I always turn first to the website Kayak.com, which displays an array of choices from a wide variety of airlines, and allows you to sort by price, airline, preferred takeoff or landing times, and flight duration.

You can also compare Kayak’s findings against different sites like Priceline, Hotwire and Expedia, so you get a pretty complete picture of what’s out there before you book. And Kayak lets you compare hotel and rental car offerings as well.

But when I went to the site yesterday, I noticed something new — at least new to me.

It’s a feature called “Explore,” which shows you “where you can go for how much.” That is, you can see the lowest fares for round-trip economy-class flights to destinations around the… Continue reading

A boat sails through Qutang Gorge, one of the fabled Three Gorges, along China's Yangtze River. Photo by Liu Liqun/ChinaStock.

A boat sails through Qutang Gorge, one of the fabled Three Gorges, along China’s Yangtze River. Photo by Liu Liqun/ChinaStock.

River cruising has been one of our big topics recently, and for good reason: it’s the hottest segment of the cruising market, and it’s become a global craze, especially popular among baby boomers.

Asia is one of river cruising’s new hotspots, and while China’s Yangtze River cruises have been around for a while,  it’s hard to think of a better way to experience the country than cruising through China’s heartland, with visits to Shanghai and Beijing on either end of a nine-day river voyage.

Pacific Delight Tours, one of America’s leading tour operators to China, has just announced a two-week all-inclusive package that includes those three highlights — as well as transpacific airfare from Los Angeles or San Francisco to boot (airfare from JFK in New York will… Continue reading

The foldable front cover of the "studio" iPad Air case converts to viewing as well as typing modes. Photo by Lia Norton.

The foldable front cover of the “studio” iPad Air case converts to viewing as well as typing modes. Photo by Lia Norton.

The "studio" iPad Air case comes in a variety of colors. Photo by Lia Norton.

The “studio” iPad Air case comes in a variety of colors. Photo by Lia Norton.

If you’re like a number of other baby boomers I know, you’re trying to keep up with the latest generations of iPads and iPhones. (Yes, it’s true, baby boomers are big consumers of all things Apple.)

You might even get a free upgrade — but you still have to buy new protective cases. 

Perhaps knowing that I’m always dropping my smartphone and tablet and generally treating them roughly when I travel, STM Bags asked if I’d like to review a couple of their cases. I wasn’t familiar with STM, but that’s all the more reason to see what they had to offer, and I’m always glad to keep up with the… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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